# Bright Preppy Fashion The Alex & Eli SS10 Collection is Pastel Perfect By Meghan Young | Published 2010-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alex-eli-ss10 References: [fabsugar](http://www.fabsugar.com/Alex-Eli-Spring-2010-8274586) & [alexandeli](http://alexandeli.com/) Clean cut is the name of the game this season and the Alex & Eli SS10 has embraced that completely. Yet that doesn't mean they've forgotten that sugar goes well with a little bit of spice. Adding the perfect amount of edge amidst the sea of [preppy pastels](https://www.trendhunter.com/trends/british-watersports-collegiate-prep), this line will have you covered for [spring and summer](https://www.trendhunter.com/trends/reformation-spring-2025). Designed by Parsons grads Anna Zeman and Aja Singer, the Alex & Eli SS10 collection is versatile due to its [edgy classiness](https://www.trendhunter.com/trends/robert-barakett-spring). Check out the gallery to see what they have to offer--perhaps the collection will inspire your summer wardrobe. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Clean Cut Fashion:** Opportunity for innovative designs that combine clean lines and edgy elements. - **Preppy Pastel:** Disruptive innovation in creating preppy fashion with a twist of pastel colors. - **Versatile Collections:** Opportunity for fashion brands to create versatile collections that blend edgy classiness with traditional styles. ### Where This Applies - **Fashion:** Fashion industry can explore clean cut designs, preppy pastels, and versatile collections. - **Apparel:** Apparel companies can incorporate clean cut fashion and preppy pastels in their clothing lines. - **Design:** Designers can experiment with combining edgy elements with clean lines to create innovative fashion collections. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)