# Cleopatra Eyes on Men 'Alex' by Sarah Schindehette Shows Androgynous Egyptian Makeup By Marissa Brassfield | Published 2010-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alex-by-sarah-schindehette References: [behance.net](http://www.behance.net/Gallery/Alex/484897) & [behance.net](http://www.behance.net/SarahSchindehette) With the bevy of androgynous, metrosexual and gender-blending fashions we've seen over the past couple of seasons, it was only a matter of time before 'Alex' by Sarah Schindehette emerged to bring Cleopatra eye makeup into the male world. We've featured [cosmetics for men](https://www.trendhunter.com/trends/temporary-nails-for-men) before, and there are a number of shoots that put eye makeup and lipstick on men. None have taken the cat eye made famous by Cleopatra and translated it into a male look, though. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Androgynous Makeup:** The trend of gender-neutral makeup is expanding into male grooming with the introduction of Cleopatra-inspired eye makeup for men. - **Gender-blending Fashion:** The growing trend of androgynous fashion is pushing the boundaries of traditional gender norms and creating new opportunities for makeup brands to cater to male consumers. - **Cosmetics for Men:** As men's grooming becomes more mainstream, beauty brands have an opportunity to expand their offerings to include more makeup specifically designed for men. ### Industries Being Reshaped - **Beauty and Cosmetics:** Beauty brands have a unique opportunity to tap into the growing trend of gender-neutral makeup and expand their product lines to cater to male consumers. - **Fashion:** The androgynous fashion trend is expanding beyond clothing and into makeup, creating new opportunities for fashion brands to partner with cosmetics companies. - **Men's Grooming:** The rise of men's grooming creates a new market for cosmetics specifically designed for men, with Cleopatra-inspired eye makeup being a unique opportunity for brands to differentiate themselves. ## Related on Trend Hunter - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md)