# Mid-Twisting Reusable Bottles The ALEX Bottle Unscrews in the Middle and is Eco Friendly By Alyson Wyers | Published 2014-11-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/alex-bottle References: [psfk](http://www.psfk.com/2014/11/alex-reusable-water-bottle-design.html) & [kickstarter](https://www.kickstarter.com/projects/1914152870/alex-bottle-twist-open-clean-easy-pack-small) An easy-to-clean take on the reusable water bottle, the [ALEX](https://www.trendhunter.com/trends/pac-collection) bottle unscrews in the middle. Currently seeking finances on crowdfunding site [Kickstarter](https://www.trendhunter.com/trends/bottle-bottle), the ALEX bottle is especially compact too, making it easy to store and pack. Holding 26 ounces, the water bottle is also highly customizable so you can get one for everyone in the family and tell them apart. Despite only holding water, traditional water bottle design often results in smelly containers over time. This is no longer the case with its [unique twisting feature](https://www.trendhunter.com/trends/tetra), whether you choose to wash it by hand or in the dishwasher. Capable of compacting to half its size, the vessel is also the perfect travel, camping or hiking companion. Eco-friendly in more ways than one, this product is BPA free and has a strap made from recycled plastic bottles. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Twistable Bottles:** Opportunity for disruptive innovation in the water bottle industry by creating twistable designs that are easy to clean and compact. - **Customizable Water Bottles:** Opportunity for disruptive innovation in the reusable water bottle market by offering customizable options for personalization and differentiation. - **Eco-friendly Packaging:** Opportunity for disruptive innovation in the packaging industry by developing eco-friendly packaging solutions made from recycled materials. ### Industries Being Reshaped - **Water Bottle Industry:** Opportunity for disruptive innovation in the water bottle industry by introducing twistable and easy-to-clean reusable bottle designs. - **Personalized Merchandise Industry:** Opportunity for disruptive innovation in the personalized merchandise industry by offering customizable water bottles for personalization and branding purposes. - **Packaging Industry:** Opportunity for disruptive innovation in the packaging industry by developing eco-friendly packaging solutions made from recycled materials for products like reusable water bottles. ## Related on Trend Hunter - [Twisting Collapsible Bottles](https://www.trendhunter.com/trends/elio.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Motivational Hydration Bottles](https://www.trendhunter.com/trends/disruptive-drinkware.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Combination Modular Bottles](https://www.trendhunter.com/trends/berry-bottle.md) - [Interchangeable Component Water Bottles](https://www.trendhunter.com/trends/the-modular-bottle.md)