# Lightweight Minimalist Commuter Packs The 'Alex' Backpack Weighs in at Just 400 Grams By Michael Hemsworth | Published 2018-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alex-backpack References: [geeky-gadgets](https://www.geeky-gadgets.com/alex-minimalist-everyday-backpack-24-04-2018/) & [kickstarter](https://www.kickstarter.com/projects/987629286/alex-backpack-400g-commute-everyday-bag-for-minima) [Minimalist aesthetics](https://www.trendhunter.com/trends/lundi-rubens-backpack) are gaining more popularity amongst consumers who are looking for a simplistic approach to essential products to eliminate unnecessary clutter, which is seeing new options like the 'Alex' backpack come to the market. Weighing in at just 400 grams, the [lightweight pack](https://www.trendhunter.com/trends/no-weigh-backpack) features an [expandable storage design](https://www.trendhunter.com/trends/airback-flex) thanks to the rolling top section, while the all-black color scheme makes it suitable for style aesthetics of all kinds. The backpack also features a side access section for quick access to ensure you don't have to dig down from the top to find what you're looking for. The 'Alex' backpack also features a ventilated design that will keep you cool when commuting or traveling in hot conditions. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Commuter Packs:** Disruptive innovation opportunity: Develop lightweight, functional backpacks with minimalist designs to cater to the growing demand for simple and clutter-free products among consumers. - **Expandable Storage Designs:** Disruptive innovation opportunity: Create backpacks with expandable storage options, such as rolling top sections, to provide versatility and convenience for users. - **Ventilated Backpacks:** Disruptive innovation opportunity: Design backpacks with ventilated features to enhance comfort and cooling for users during commuting or travel in hot conditions. ### Industries Being Reshaped - **Fashion and Accessories:** Disruptive innovation opportunity: Introduce lightweight, minimalist backpacks in the fashion and accessories industry to cater to consumers seeking simplicity and style. - **Outdoor and Adventure:** Disruptive innovation opportunity: Develop expandable storage backpacks for outdoor and adventure enthusiasts who require versatile and reliable gear for their activities. - **Travel and Luggage:** Disruptive innovation opportunity: Innovate ventilated backpacks for the travel and luggage industry, offering improved comfort for travelers during their journeys. ## Related on Trend Hunter - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Ultra-Compact Backpack Designs](https://www.trendhunter.com/trends/nanobag-daypack.md) - [Featherweight Packable Backpacks](https://www.trendhunter.com/trends/featherweight-packable-backpack.md) - [One-Touch Access Backpacks](https://www.trendhunter.com/trends/watson-the-pack-30.md) - [Ultralight Alpine Climber Packs](https://www.trendhunter.com/trends/arcteryx-alpha-sl-30.md) - [Versatile 30L Travel Back Packs](https://www.trendhunter.com/trends/30l-travel-pack.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Capaciously Stylish Travel Backpacks](https://www.trendhunter.com/trends/stylish-travel-backpacks.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md)