# Eco Earth Day Jewelry The Latest ALEX AND ANI Collection Shows Some Love for the Planet By Jana Pijak | Published 2015-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alex-and-ani-1 References: [alexandani](http://www.alexandani.com/) & [dropbox](https://www.dropbox.com/sh/0andwzw6dio9bal/AADlK2Nfc-qiuBlrSc7uM3H2a/ALEX) The latest jewelry collection from [ALEX](https://www.trendhunter.com/trends/polly-pocket-x-alex-and-ani) AND [ANI](https://www.trendhunter.com/trends/new-york-botanical-gardens-x-alex-and-ani) features eco-conscious and nature-inspired bangles. Just in time for Earth Day, the gorgeous accessories are adorned with pendants that features leaves, grass and flowers along with charms that draw inspiration from creatures like insects and birds. ALEX AND ANI is a brand that prides itself on the well-being of the environment and its consumers. Each of their [custom bangles](https://www.trendhunter.com/trends/statement-bangle-collection) is meant to evoke a sense of personality and will complement one's personal style. The brand's latest Earth Day range is titled 'Pursuit of Persephone' and features stunning pieces that will be available at Hudson's Bay locations starting April 20th. The arm candy accessories are priced from the $32 to the $42 range. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Eco-friendly Jewelry:** ALEX AND ANI's latest collection showcases nature-inspired pieces that are made with eco-conscious materials, opening up opportunities to create more sustainable and fashionable jewelry. - **Personalized Accessories:** ALEX AND ANI's custom bangles offer a sense of personality, setting the trend for personalized accessories that allow consumers to express themselves through fashion. - **Nature-inspired Charms:** Charms shaped like insects and birds offer a fresh and unique take on jewelry design, inspiring other brands to explore more unconventional and creative designs. ### Who This Affects Most - **Jewelry:** The jewelry industry can learn from ALEX AND ANI's eco-friendly approach and incorporate sustainable materials into their production processes. - **Fashion:** Alex and Ani's tailored and nature-inspired designs set the tone for the trend of personalized and eco-conscious fashion. - **Retail:** Retailers can evolve their products and inventory by offering eco-conscious and personalized accessories, giving consumers more options to incorporate sustainable fashion into their daily lives. ## Related on Trend Hunter - [Nature-Themed Jewelry Releases](https://www.trendhunter.com/trends/pandora-2.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Free-Form Jewelry Collections](https://www.trendhunter.com/trends/pandora-essence.md) - [Timeless Nature-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/pandora-unveils.md) - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Doll-Inspired Jewelry Collections](https://www.trendhunter.com/trends/barbie-professions-collection.md) - [Symbolic Handcrafted Jewelry](https://www.trendhunter.com/trends/wonders-of-nature.md) - [Doll-Inspired Pocket-Sized Jewelry](https://www.trendhunter.com/trends/polly-pocket-x-alex-and-ani.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md)