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# Atypical Board Games
Alessia Mazzarella Creates the Wittiest Chess Set of Them All

By Christopher DeLuca | Published 2011-08-03 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/alessia-mazzarella
References: [core77](http://www.core77.com/blog/object_culture/form_followsyour_move_20077.asp#more) & [alessiamazzarella](http://www.alessiamazzarella.com/)

Alessia Mazzarella has designed one of the most original and witty chess sets that I have seen in a very long time. The design of the pieces is absolutely brilliant for anyone who has trouble keeping track of how to play the game: the shape of every piece on the board was created to represent its movement. For example, the bishop is an X.

Alessia Mazzarella has definitely created a chess set that is unlike any other. If you are a fan of the game or you simply admire [great design concepts](https://www.trendhunter.com/trends/another-kingdom), you will love this chess set by Alessia Mazzarella.

**Implications** - Youth consumers have a strong attraction to a [minimalist aesthetic](https://www.trendhunter.com/trends/bionic). This stems a strong desire to bring about the future that they have seen depicted through popular media. Companies should take this into consideration when pitching products to this group.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 11% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Minimalist Aesthetic:** Companies should explore minimalist designs and concepts to cater to youth consumers' attraction to this aesthetic.
- **Future Inspired:** Creating products that reflect the future as depicted in popular media can appeal to youth consumers.
- **Creative Gaming:** Innovation in board game designs, such as Alessia Mazzarella's witty chess set, can captivate consumers looking for novel gaming experiences.

### Who This Affects Most

- **Product Design:** Product designers should consider incorporating a minimalist aesthetic to align with consumer preferences.
- **Entertainment:** The entertainment industry can create media and games that depict future worlds to appeal to a youth audience.
- **Gaming:** Game developers should explore creative and innovative approaches to game design to provide unique gaming experiences.

## Related on Trend Hunter

- [Minimalist Monolithic Chess Sets](https://www.trendhunter.com/trends/minimalist-chess-set.md)
- [Incredibly Elegant Chess Designs](https://www.trendhunter.com/trends/elevated-chess-set.md)
- [Ceramic Chess Seating Sets](https://www.trendhunter.com/trends/chair-chess.md)
- [NYC-Inspired Structural Chess Sets](https://www.trendhunter.com/trends/chess-nyc.md)
- [Beautifully Artful Chess Sets](https://www.trendhunter.com/trends/dune-chess-set.md)
- [Artful Wearable Chess Sets](https://www.trendhunter.com/trends/ha-mat-set.md)
- [Flat-Pack Chess Sets](https://www.trendhunter.com/trends/jigsaw-chess-set.md)
- [Republic-Honoring Chess Sets](https://www.trendhunter.com/trends/chess-set-concept.md)
- [Celestial Anti-Conflict Chess Sets](https://www.trendhunter.com/trends/another-kingdom-light-stage-chess-set.md)
