# Sculptural Reading Storage Alessi's Blow Up Bamboo Collection Magazine Rack is Sculpturally Shaped By Jana Pijak | Published 2014-05-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alessi References: [store.alessi](http://store.alessi.com/ita/it-it/catalog/detail/blow-up-bamboo-collection-portariviste/fc15-wd?ic=zYv4Pg==) & [store.alessi](http://store.alessi.com) [Alessi's](https://www.trendhunter.com/trends/alessi-buri-tumbler) Blow Up Bamboo Collection features a range of artfully conceived products that includes this unique magazine rack. Designed by Fratelli Campana, the reading storage accessory is a perfect addition to modern living rooms and [sleek library spaces](https://www.trendhunter.com/trends/reading-nooks). Fratelli Campana's designer duo, Brazilian brothers Fernando and Humberto Campana embraced the visual concept of Alessi's "Blow Up" collection by playing with the balance of positive and negative spaces. The sculptural end result is a product that appears as if it has exploded into formation. Its [steel rods](https://www.trendhunter.com/trends/sfso-1) stand at varying angles and resemble a cluster of scattered bamboo chutes. This unique magazine rack combines aesthetics with a user-friendly design. The practical accessory is great for living or work spaces in need of some handy reading storage. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 67% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Sculptural Storage:** Designing practical storage solutions that also serve as visually striking sculptural pieces in modern living and work spaces. - **Positive-negative Space Design:** Incorporating the use of positive and negative spaces as a design element to create visually dynamic and unique products. - **Organic Material Design:** Designing products that use natural and organic materials, like bamboo, to create sustainable and eco-friendly home decor and accessories. ### Who This Affects Most - **Furniture Design:** Using unconventional design elements like positive and negative spaces, and unique materials to create furniture and accessories that double as functional and sculptural pieces. - **Interior Design:** Incorporating visually striking pieces like sculptural storage solutions in modern and sleek living spaces for a unique and functional design aesthetic. - **Sustainable Design:** Using natural and organic materials like bamboo to create eco-conscious home decor products and accessories that appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Single-Piece Wooden Magazine Racks](https://www.trendhunter.com/trends/skola.md) - [Book-Storing Side Tables](https://www.trendhunter.com/trends/bookgroove-bookrack.md) - [Playful Storage Blocks](https://www.trendhunter.com/trends/berto-hidden-secrets.md) - [Broken-Aesthetic Sculpture Collections](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection.md) - [Sculptural Bookshelves Designs](https://www.trendhunter.com/trends/sculptural-bookshelf.md) - [Sculptural Living Systems](https://www.trendhunter.com/trends/cromatica.md) - [Sculptor-Inspired Sleek Bowl Capsules](https://www.trendhunter.com/trends/shou-sugi-ban-collection.md) - [Abstract Jigsaw-Like Shelving](https://www.trendhunter.com/trends/spectator-shelf.md) - [Flat-Packed Sleek Dish Racks](https://www.trendhunter.com/trends/aurea.md)