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# Modern Craftsmen Portraits
Alessandro Venier Captures Workers in their Professional Environments

By Meghan Young | Published 2013-02-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/alessandro-venier
References: [behance.net](http://www.behance.net/gallery/Modern-portraits-of-old-craftsmanship/6153731) & [alessandrovenier](http://www.alessandrovenier.com)

The technological and Internet industry might be booming, opening up modern-day jobs for people from all walks of life, but Alessandro Venier, a young photographer, brings people's attention to those who still toil away doing old but not outdated craftsmen work. From florists and [watchmakers](https://www.trendhunter.com/trends/boris-nmitz) to basket artisans and [glass sculptors](https://www.trendhunter.com/trends/terra-frammenti), Alessandro Venier captures a range of different people and workspaces.

Based in Pordenone, Italy, Alessandro Venier took over a year to put together this impressive [photo series](https://www.trendhunter.com/trends/still-life-1). Venier describes his personal work, "Women and men, witnesses and architects of a world that, despite the difficulties, and the modernization continues to exist. A reality that today more than ever shows us the way to an innovative generational shift, looking to the future without forgetting the past."

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 71% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Revival of Craftsmanship:** The demand for handmade, high-quality goods creates opportunities for artisans and craftsmen to create new businesses and products.
- **Nostalgic Aesthetics:** Aesthetic trends that reference traditional craftsmanship can inspire new design and marketing strategies for industries such as fashion and interior design.
- **Digital Storytelling for Traditional Industries:** Photography and other media can be used to showcase traditional craftsmanship in a modern, engaging way, creating a new audience for these industries.

### Where This Applies

- **Artisans and Craftsmen:** The rise of the maker movement and demand for handmade, artisanal products creates opportunities for small businesses and individual artisans.
- **Fashion:** Traditional craftsmanship techniques such as embroidery and weaving can be incorporated into fashion design to create unique, high-end products.
- **Interior Design:** Consumers seeking unique and authentic products for their homes can drive demand for traditional craftsmanship techniques such as woodworking and ceramics.

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