# Dreamy Pastel Lingerie Alessandra Ambrosio in ‘Secret Moments' for V.S. By Annie Ho | Published 2010-05-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/alessandra-ambrosio-secret-moments References: [community.livejournal](http://community.livejournal.com/ru_glamour/3815025.html#cutid1) & [www2.victoriassecret](http://www2.victoriassecret.com/collection/?cgname=OSBAFSTMZZZ&cgnbr=OSBAFSTMZZZ&rfnbr=7155) Alessandra Ambrosio’s ‘Secret Moments’ ad for the new line by Victoria’s Secret is absolutely gorgeous. Then again, she is a supermodel and she works for Victoria’s Secret, so that means she’s automatically gorgeous. The Victoria’s Secret ‘Secret Moments’ line comes in a [shower gel, body lotion and spray](https://www.trendhunter.com/trends/sol-de-janeiro-unveils). There are different types of scents so you can pick which one you desire. Each one of the pictures that Alessandra Ambrosio is in reflects a different theme that ties into the name of the scent. Check out the [stunning Alessandra Ambrosio](https://www.trendhunter.com/trends/alessandra-rich) in the ‘Secret Moments’ ads. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Pastel Lingerie:** Disruptive innovation opportunity: Create a sustainable and inclusive line of pastel lingerie for all body types and skin tones. - **Celebrity Endorsements:** Disruptive innovation opportunity: Develop a platform that connects brands with celebrities to maximize the impact of product endorsements. - **Scented Personal Care Products:** Disruptive innovation opportunity: Introduce customizable scents for personal care products to cater to individual preferences. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity: Utilize advanced manufacturing technologies for creating customizable and sustainable fashion and apparel products. - **Marketing and Advertising:** Disruptive innovation opportunity: Use AI-driven algorithms to match brands with suitable celebrity endorsers and optimize marketing campaigns. - **Beauty and Personal Care:** Disruptive innovation opportunity: Develop innovative formulas and technologies for customizable and long-lasting scented personal care products. ## Related on Trend Hunter - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md)