# Inclusive Beer Retailers Ales By Mail is Now Fully Committed to Banning Sexist Labeling By Justin Lam | Published 2018-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ales-by-mail References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/03/this-online-beer-shop-has-said-it-wont-sell-beers-with-sexist-labels-after-disappointing-siba-debate/) & [alesbymail](https://www.alesbymail.co.uk/blog/ales-by-mail-statement-on-sexist-beer-labelling/) Following a disappointing debate at the the [Society of Independent Brewers Association’s](https://www.trendhunter.com/trends/berry-fertility) (SIBA) annual trade show, UK-based Ales By Mail has issued a mission statement vowing to never sell beers with sexist labeling. This statement was made after the debate on sexism in the beer industry and was done in response to what the retailer claimed was distasteful and excluding to the women in the beer industry. The statement made by Ales by Mail was done in support of women in the industry and was also used to declare the retailer's dedication to standards of equality and diversity. Following this statement, Ales By Mail removed and banned all beer with sexist labeling on its site and vowed to no longer purchase or associate itself with any companies that engage in these practices. The retailer hopes that this statement and declaration will spurn breweries to engage in similar practices that do not exclude women and the [LGBTQ](https://www.trendhunter.com/trends/alchemist-just-say-gay) community. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Beer Labeling:** In response to sexist labeling practices, beer retailers are adopting inclusive labeling and mission statements to improve diversity and equality in the beer industry. - **Gender and Diversity Awareness in Beer Industry:** The beer industry is increasingly recognizing and confronting sexist and exclusive practices in order to ensure gender and diversity awareness in all aspects of the industry. - **Corporate Social Responsibility in Beer Industry:** In adopting inclusive labeling practices, beer retailers are embracing corporate social responsibility and showing commitment to diversity and equality in their industry. ### Where This Applies - **Beverage:** Beer retailers and breweries are taking steps to address sexist labeling and improve diversity in the beverage industry. - **Retail:** Retailers are leading the charge in promoting inclusion and banning sexist labeling in beer, setting a standard for other industries to follow. - **Marketing and Advertising:** Companies in the beer industry must re-evaluate advertising and marketing strategies to ensure they promote inclusivity and diversity, rather than perpetuating harmful stereotypes. ## Related on Trend Hunter - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [Women-Supporting Ales](https://www.trendhunter.com/trends/american-pale-ale.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Celebratory Stonewall Beers](https://www.trendhunter.com/trends/the-stonewall-inn-ipa.md) - [Alcohol-Free Beer Availability Expansions](https://www.trendhunter.com/trends/big-drop-alcoholfree-beer.md) - [Inclusive Beer Brand Guides](https://www.trendhunter.com/trends/beers-and-queer-history.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Mental Health Beer Campaigns](https://www.trendhunter.com/trends/brewdog-and-iamwhole.md)