# Data-Transmitting Shirts The Alert Shirt Lets Fans Feel Every Part of the Athlete's Game By Jamie Danielle Munro | Published 2014-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alert-shirt References: [psfk](http://www.psfk.com/2014/03/vibrating-sports-jersey.html) & [youtube](http://www.youtube.com/watch?v=maHGf3LNGMs) The Alert Shirt is a whole new piece of [wearable tech](https://www.trendhunter.com/trends/vital-belt), designed for Australian football fans with a love of the game. Put together as a collaboration between Wearable Experiments and broadcasting company Foxtel, the shirt is equipped with various sensors so that users can know exactly how a player is feeling throughout the game. These sensations range from the [increased beating of a player's heart](https://www.trendhunter.com/trends/fourth-frontier-x2), to the hits he receives on the field. Granted, users will not feel the full brunt of a 200-pound man hitting another, but they will feel various impulses when these collisions occur. A new way to get closer to the action, the Alert Shirt makes fans [feel one with the players](https://www.trendhunter.com/trends/telstra-touch-and-track). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 9% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Wearable Tech:** Disruptive innovation opportunities in the wearable tech industry lie in developing more advanced sensors and haptic feedback systems for enhanced user experiences. - **Sensor Technology:** Disruptive innovation opportunities in the sensor technology industry involve creating sensors that can accurately capture and transmit physical sensations in real-time. - **Immersive Experiences:** Disruptive innovation opportunities in the immersive experience industry focus on creating new ways for fans to engage with their favorite sports and athletes, such as through haptic feedback technology. ### Where This Applies - **Wearable Tech:** The wearable tech industry can explore integrating sensor technology and haptic feedback systems into various apparel, beyond just sports jerseys. - **Broadcasting:** The broadcasting industry can incorporate wearable tech innovations like the Alert Shirt to enhance viewers' engagement with live sports events. - **Sports Merchandise:** The sports merchandise industry can offer fans unique and immersive experiences by creating wearable tech products that allow them to feel connected to their favorite teams and players. ## Related on Trend Hunter - [Game-Inspired Haptic Shirts](https://www.trendhunter.com/trends/haptic-shirt.md) - [Thermal Stress-Monitoring Apparel](https://www.trendhunter.com/trends/mij-technology.md) - [Temperature-Sensing Soccer Jerseys](https://www.trendhunter.com/trends/coors-light-chill-jersey.md) - [Audio-Detecting Haptic Vests](https://www.trendhunter.com/trends/skinetic.md) - [Haptic Response Gamer Vests](https://www.trendhunter.com/trends/owo-haptic-vest.md) - [Wearable Communication Vests](https://www.trendhunter.com/trends/inxects-vest.md) - [Haptic Workout Gaming Gear](https://www.trendhunter.com/trends/elecsuit.md) - [eSports Live-Stream Features](https://www.trendhunter.com/trends/livestream-features.md) - [Game-Changing Sports Fan Experiences](https://www.trendhunter.com/trends/telstra-touch-and-track.md)