# Fluorescent Bedroom Shoots Alena Jascanka Displays H&M`s Versace Collection in a New Light By John Ibbitson | Published 2012-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alena-jascanka References: [fuckingyoung.es](http://fuckingyoung.es/less-is-a-bore/) & [vicestyle](http://vicestyle.com/en/home) This fashion editorial features the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) Collection for [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens) lensed perfectly by Alena Jascanka, who depicts the collection in a way that showcases how and by whom the clothing line would be best worn. By using urban-styled, youthful models and pairing the collection with other street styles such as [Adidas](https://www.trendhunter.com/trends/zne-collection) track coats, cutoff jean shorts and other boldly printed garments, the flashy colors, studded pieces and geometric prints of H&M`s Versace line work together perfectly to create captivating images of youth and street culture. Throw in some cityscapes, suburban backgrounds and a small, overcrowded studio apartment and these shots by Alena Jascanka don`t only serve as a playful fashion spread for the depicted iconic brands, but also provide a look into a reemerging street identity that many youth can relate to. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Street Style Fashion:** Opportunity for fashion brands to embrace a more edgy, youth-driven aesthetic to appeal to a wider audience. - **Youth Culture Marketing:** Opportunity for brands to target younger demographics through marketing campaigns that embrace urban culture and trends. - **Creative Editorial Photography:** Opportunity for photographers to experiment with different styles and techniques to showcase fashion in a unique and captivating way. ### Sectors Adopting This - **Fashion Industry:** A chance for fashion brands to tap into the streetwear market and create collections that cater to a more urban audience. - **Photography Industry:** A chance for photographers to showcase their creativity and artistic expression in editorial fashion shoots. - **Marketing Industry:** A chance for marketers to create campaigns that connect with younger audiences and embrace street culture and fashion trends. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md)