# Play Land Pictorials 'Maria' by Aleksandra Podburtnajara Takes Fashion to a Theme Park By Venessa Fisher | Published 2010-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aleksandra-podburtnajara References: [behance.net](http://www.behance.net/Gallery/Maria/471375) & [flickr](http://www.flickr.com/photos/a...eksandrap/) 18-year-old [fashion and portrait photographer](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) Aleksandra Podburtnajara has a true gift. Not only does she shoot her own work, she usually styles her models as well. The Estonia-based Podburtnajara’s latest work ‘Maria’ features the model in a variety of looks at a theme park. Featuring looks including a [leopard jacket](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), blue shift dress and grey tights, the brunette model Maria poses on varies rides around the theme park. **Implications** - With so many responsibilities in the modern sphere, consumers desire designs that offer an element of escape from their daily lives. Products that feature a [whimsical aspect](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) are appealing to customers who want to escape their responsibilities for a moment. In order to increase their appeal, a company could focus on this playful element in their items. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Designs:** Designs that offer an element of escape from daily lives are appealing to consumers. - **Playful Products:** Products with a whimsical aspect attract customers seeking an escape from responsibilities. - **Theme Park Fashion:** Fashion shoots at theme parks create visually striking and unconventional looks. ### Where This Applies - **Fashion and Apparel:** The fashion industry can incorporate whimsical designs to attract customers seeking escapism. - **Photography and Creative Services:** Photographers can explore theme parks as unique locations for fashion shoots. - **Entertainment and Tourism:** Theme parks can collaborate with fashion brands to create immersive fashion experiences. ## Related on Trend Hunter - [Playful Abstract Exhibitions](https://www.trendhunter.com/trends/the-shape-of-play.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)