# Abstractly Patterned Pigment Cans Aleksander Nielsen Paint Packaging Exhibits Artistic Variety By Amelia Roblin | Published 2014-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aleksander-nielsen-paint-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/aleksander-nielsen-paint-collection.html) & [whitejosh](http://www.whitejosh.com/aleksander-nielsen.html) Aleksander Nielsen Paint packaging flaunts a design that's different from what's common for this type of home improvement product. It seems as though plenty of [paint cans](https://www.trendhunter.com/trends/paint-pour-gift-set) are either quite blandly branded, or they feature fully staged images of contemporary rooms, complete with perfect furnishing collections. With this project, Josh White worked to inspire a more relevant artistic itch that pertains to enhancing the palette of a space. With influence from the [purist geometric patterns](https://www.trendhunter.com/trends/what-are-you-looking-at) of Danish design, White decorated each of the [solvent and wall color canisters](https://www.trendhunter.com/trends/jagermeister-x-pantone) with marvelous repeated motifs of circles, triangles and squares in a grid. This is consistent within one half of the pieces of Aleksander Nielsen Paint packaging. On the other half, the designer featured a solid block create an intriguing contrast. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Artistic Packaging:** The trend of using abstract and artistic designs on packaging creates an opportunity for companies to differentiate their products and appeal to consumers who appreciate unique aesthetics. - **Minimalist Design:** The trend of incorporating purist geometric patterns and minimalism in product design offers opportunities for companies to create sleek and modern packaging that stands out in the market. - **Contrast and Grid Patterns:** The trend of using contrasting elements and grid patterns in packaging design presents an opportunity for businesses to create visually striking and dynamic product packaging. ### Industries Being Reshaped - **Home Improvement:** Home improvement stores could leverage artistic packaging trends to create a more visually appealing and engaging experience for customers shopping for paint and related products. - **Graphic Design:** The graphic design industry can explore the trend of minimalist and abstract packaging to create visually stunning and innovative designs for various product categories. - **Consumer Goods:** Companies in the consumer goods industry can embrace the trend of using contrasting elements and grid patterns in packaging design to differentiate their products on shelves and attract consumer attention. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)