The Bright 'Alegae Bloom' Beer Draws Attention to Water Issues
Laura McQuarrie — September 20, 2018 — Eco
References: instagram & foodandwine
'Alegae Bloom' is an unmistakable green beer created by Ohio’s Maumee Bay Brewing Company to raise awareness of algae blooms and issues surrounding potable water—particularly, an event in 2014 that caused the city of Toledo to have undrinkable water for days due to toxins from a Lake Erie algae bloom.
The algae-inspired beer takes the form of a kettle-soured double IPA that gets its distinctive green tint from matcha powder and kiwi.
While consumers have come to know green beer as a novelty for St. Patrick’s Day, Alegae Bloom sets itself apart for an important cause. To remind the public of the water crisis, the Maumee Bay Brewing Co. teamed up with the Ohio Environmental Council and a portion of the profits from the limited-edition beer will be put towards supporting water treatment preservation.
The algae-inspired beer takes the form of a kettle-soured double IPA that gets its distinctive green tint from matcha powder and kiwi.
While consumers have come to know green beer as a novelty for St. Patrick’s Day, Alegae Bloom sets itself apart for an important cause. To remind the public of the water crisis, the Maumee Bay Brewing Co. teamed up with the Ohio Environmental Council and a portion of the profits from the limited-edition beer will be put towards supporting water treatment preservation.
Trend Themes
1. Algae-inspired Beers - Creating beers with an algae-inspired theme can draw attention to environmental issues and engage consumers in sustainability efforts.
2. Novelty Beer Collaborations - Collaborating with environmental organizations to create limited-edition novelty beers can raise awareness for specific causes and generate profits for supporting related initiatives.
3. Water Crisis Marketing Campaigns - Using unique beer concepts, like Alegae Bloom, in marketing campaigns can bring attention to water crisis issues and support organizations working towards water treatment preservation.
Industry Implications
1. Craft Beer Industry - The craft beer industry can leverage algae-inspired themes and collaborate with environmental organizations to engage consumers in environmental causes and drive sales of special edition beers.
2. Environmental Conservation Organizations - Environmental conservation organizations can partner with breweries to create unique beers that draw attention to specific environmental issues and raise funds for their initiatives.
3. Marketing and Advertising - Marketing and advertising professionals can develop innovative campaigns using algae-inspired beers as a way to raise awareness about water crisis issues and promote sustainability efforts.
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