# Original Character Branding AleBrowar Packaging Uses Quirky Individuals to Grab Consumer Attention By Jamie Danielle Munro | Published 2014-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alebrowar References: [packageinspiration](http://www.packageinspiration.com/alebrowar.html/) & [ostecx](http://ostecx.com/) AleBrowar does not shy away from developing [unique characters to promote its brand](https://www.trendhunter.com/trends/legitimate-you). The company worked with the design agency Ostecx Creative to come up with the concept, and the result is a group of [original personas branded onto each bottle](https://www.trendhunter.com/trends/86-tattoo-limited-edition). Some of the characters on the AleBrowar bottles include Saint No More, Amber Boy and Naked Mummy to name a few. At first one thinks that the main motif is superheroes when looking at the Amber Boy, but upon moving through the collection it's clear that the unifying theme is crazy personas that are sure to gain attention. Regardless of the taste of the brew, I would buy this for the [quirky characters](https://www.trendhunter.com/trends/wind-and-waves) alone who keep you company with every sip. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Original-character-branding:** Using quirky and original characters to promote a brand. - **Unique-packaging-designs:** Developing unique and eye-catching packaging designs. - **Personalized-consumer-experience:** Personalizing the consumer experience through unique brand elements and characters. ### Sectors Adopting This - **Craft-beer:** Craft beer companies looking to differentiate themselves through unique branding strategies. - **Packaging-design:** Packaging design agencies seeking to create unique and personalized designs for their clients. - **Consumer-goods:** Consumer goods companies seeking to create a personalized and memorable experience for their customers. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md)