# Giant Racketography Boyd Holbrook in the Aldo Shoes Spring and Summer 2010 Campaign By Brian G Randles | Published 2010-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aldo-shoes-spring-and-summer-2010-campaign References: [thefashionisto](http://thefashionisto.com/blog/2010/02/28/aldo-springsummer-2010-campaign-boyd-holbrook-by-terry-richardson/) & [aldoshoes](http://www.aldoshoes.com/) There is a new video for the Aldo Shoes Spring and Summer 2010 campaign which features models Boyd Holbrook and Jessica Stam being photographed by Terry Richardson. Full of oversized items such as rackets, disco balls and ice cream cones, the video was silly, but the fashion is definitely nothing to laugh at. By the way, Jessica Stam... you complete me. Just kidding, but not really. Check out all the pictures above as well as the video. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 13% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Oversized Fashion:** Opportunities for creating new lines of clothing and accessories featuring exaggerated proportions and oversized items. - **Celebrity Endorsements:** Innovative ways to leverage celebrity partnerships for marketing campaigns and product launches. - **Humorous Advertising:** Potential to create humorous, attention-grabbing advertisements that use exaggerated visuals or absurd concepts. ### Who This Affects Most - **Fashion:** Exploring the potential of oversized clothing and accessories in the fashion industry. - **Marketing and Advertising:** Finding new ways to incorporate celebrity endorsements and humorous advertising in marketing campaigns. - **Photography and Videography:** Developing innovative techniques for capturing eye-catching images and videos with artistic and comedic elements. ## Related on Trend Hunter - [Green-Tonal Tennis Capsules](https://www.trendhunter.com/trends/aldo-sport-club.md) - [Bold Footwear Brand Resets](https://www.trendhunter.com/trends/try-every-thing-campaign.md) - [90s-Inspired Bulky Skateboard Sneakers](https://www.trendhunter.com/trends/stan-smith-xlg.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [NBA Shoe Collaborations](https://www.trendhunter.com/trends/jordan-clarkson.md) - [Netlfix Series Shoe Collaborations](https://www.trendhunter.com/trends/stranger-things-x-aldo.md) - [Legacy-Themed Brand Films](https://www.trendhunter.com/trends/aldo-archive.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Collaborative Heritage Footwear Series](https://www.trendhunter.com/trends/livello-rosso-collection.md)