# Punchy Pastel Polish The ALDO Nail Lacquer is a First for the Shoe/Accessories Brand By Meghan Young | Published 2010-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aldo-nail-lacquer References: [fabsugar](http://www.fabsugar.com/ALDOs-Summer-Nail-Polish-Accessories-8253304) & [aldoshoes](http://www.aldoshoes.com) Considering how popular nail polish is, it's not surprising that polishes from unrelated labels are being released, the [ALDO](https://www.trendhunter.com/trends/petals-pearls) Nail Lacquer being a [prime](https://www.trendhunter.com/trends/skincare-advent-calendars) example. Known for its shoes and accessories, ALDO is delving into the beauty realm head first. I wouldn't be surprised if a cosmetic collection is in the works as well. Offering bold, summery pastel colors, the ALDO Nail Lacquer naturally complements the label's existing products. I must agree with Fab Sugar--the turquoise 'Poolside in Malibu' is my favorite. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Nail Polish Expansion:** ALDO's venture into nail lacquer shows a trend of non-beauty brands entering the nail polish market. - **Brand Diversification:** ALDO's potential cosmetic collection indicates a trend of fashion brands expanding into the beauty industry. - **Bold Pastel Colors:** The release of ALDO's pastel nail lacquer suggests a trend of vibrant and summery nail polish shades. ### Sectors Adopting This - **Fashion:** Fashion brands are exploring new product offerings such as nail polish to diversify their offerings. - **Beauty:** The nail polish market continues to expand with new brands entering the industry. - **Accessories:** Accessory brands like ALDO are venturing into beauty products like nail lacquer to broaden their product lines. ## Related on Trend Hunter - [Bridal Nail Polish Ranges](https://www.trendhunter.com/trends/bridal-nail-collection.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Spring-Forward Pastel Nail Polishes](https://www.trendhunter.com/trends/atelier-at-the-bay.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Popsicle-Polish Crossover Collaborations](https://www.trendhunter.com/trends/daily-harvest-1.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md) - [Supermarket-Inspired Nail Art Designs](https://www.trendhunter.com/trends/festival-inspired-nail-art.md) - [Pastry Chef-Approved Nail Polishes](https://www.trendhunter.com/trends/nail-edit-kits.md)