# Jewel-Shaped Easter Chocolates The Aldi Ruby Chocolate Egg is Luxuriously Diamond-Shaped By Jana Pijak | Published 2019-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aldi-ruby-chocolate References: [cambridge-news](https://www.cambridge-news.co.uk/news/uk-world-news/aldi-ruby-chocolate-easter-egg-15947099) & [aldi.us](https://www.aldi.us/) [Aldi's](https://www.trendhunter.com/trends/choceur-bunny-bark) latest festive offering is a [ruby chocolate Easter egg](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg) that is luxuriously shaped to resemble the precious stone. The grocery chain's luxe chocolate is made from a specialty bean available only in Ecuador, Brazil and the Ivory Coast. It is also sold alongside [24 truffles](https://www.trendhunter.com/trends/lindt-lindor-pistachio-truffles) that surround the large diamond-shaped treat. Aldi's truffles come in a variety of tasty flavors including pecan praline, dark chocolate, salted caramel, kir royal and black tea gianduja and also boast a more subtle, geometric design. Available in stores on March 28th, this chocolate bundle is the perfect Easter gift for loved ones and is priced at £12.99. The tasty set is elegantly arranged in a see-through box, resembling delicate jewelry that will satisfy one's sweet tooth. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ruby Chocolate:** Opportunity for innovative chocolate makers to explore the use of ruby chocolate in luxury confections. - **Luxury Food Packaging:** Potential for companies to develop visually appealing and elegant packaging designs for high-end food products. - **Geometric Chocolates:** Opportunity for chocolatiers to experiment with unique and eye-catching geometric shapes in their chocolate creations. ### Where This Applies - **Chocolate Manufacturing:** Disruptive potential for chocolate manufacturers to incorporate specialty beans, like those found in ruby chocolate, to create premium and unique products. - **Food and Beverage Retail:** Innovative packaging designs can provide a competitive advantage and attract consumers in the food and beverage retail industry. - **Confectionery Retail:** Retailers in the confectionery industry can offer exclusive geometric chocolate products to cater to customers looking for visually appealing and unique treats. ## Related on Trend Hunter - [Indulgently Layered Easter Chocolates](https://www.trendhunter.com/trends/deluxe-layered-eggs.md) - [Accessible Luxury Easter Chocolates](https://www.trendhunter.com/trends/asda-exceptional-chocolate-egg.md) - [Easter-Themed Candy Barks](https://www.trendhunter.com/trends/choceur-bunny-bark.md) - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [Filled Chocolate Easter Eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs.md) - [Gem-Shaped Chocolate Truffles](https://www.trendhunter.com/trends/diamondshaped-truffles.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Liqueur-Inspired Chocolate Easter Eggs](https://www.trendhunter.com/trends/baileys-easter-egg.md) - [Liqueur-Themed Easter Treats](https://www.trendhunter.com/trends/baileys-chocolate-original-easter-egg.md)