# Plant-Based Private Label Entrees The ALDI Plant Menu Range Has Been Beefed Up for Veganuary By Michael Hemsworth | Published 2025-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aldi-plant-menu References: [grocerygazette](https://www.grocerygazette.co.uk/2025/12/11/aldi-ramps-up-plant-based-range-ahead-of-veganuary/) & [aldi](https://www.aldi.co.uk/)  The [ALDI](https://www.trendhunter.com/trends/veganuary-range) Plant Menu range has been expanded by the grocer in the UK in anticipation of Veganuary to make it a little easier for shoppers to shift their diet towards [plant-based alternatives](https://www.trendhunter.com/trends/plantbased-readytocook-range) in 2026. The private label range now includes the Vegetable Burger, Vegetable Popcorn Bites and No Chicken Pieces, which are priced at £1.99 each and will be available December 30, 2025. The products come as cost-effective alternatives to mainstream meat-free fare and will help shoppers to more easily transition to plant-based food options, especially when it comes to cost. The new additions to the ALDI Plant Menu range also includes the Continental [Cheese Alternatives](https://www.trendhunter.com/trends/baking-bert) that includes the Greek Style, Not'zarella and Italian Style Grated that are perfect for charcuterie boards. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 61% | Activity: 76% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Affordable Plant-based Foods:** Budget-friendly plant-based options like ALDI's expanded range lower the barrier for consumers transitioning from traditional meat products. - **Private Label Expansion:** As private labels like ALDI's Plant Menu grow, they challenge established brands by providing comparable quality at lower prices. - **Veganuary Momentum:** The increased availability of plant-based entrees supports the growing annual trend of Veganuary, encouraging consumers to try plant-based diets. ### Who This Affects Most - **Grocery Retail:** Grocery retailers are increasingly adopting private label plant-based offerings to cater to a shifting consumer demand towards sustainable and cost-effective diets. - **Plant-based Foods:** The plant-based food industry is capitalizing on affordability as a key driver to attract meat-eaters and vegetarians alike to try new alternatives. - **Food Manufacturing:** Food manufacturers are innovating with ingredients and formulations to create affordable plant-based products aimed at budget-conscious consumers. ## Related on Trend Hunter - [Diner-Style Food Ranges](https://www.trendhunter.com/trends/aldiner.md) - [Plant-Rich Retailer Ready Meals](https://www.trendhunter.com/trends/waitrose-plantliving-range.md) - [Private Label Plant-Based Foods](https://www.trendhunter.com/trends/veganuary-range.md) - [Gut-Friendly Smash Burgers](https://www.trendhunter.com/trends/plant-based-gut-healthy.md) - [Flexitarian Frozen Food Ranges](https://www.trendhunter.com/trends/frys-flexi-range.md) - [Plant-Based Cheese Competitions](https://www.trendhunter.com/trends/lidl-and-proveg.md) - [Plant-Based Product Accreditations](https://www.trendhunter.com/trends/plantbased-trademark.md) - [Expansive Plant-Based Meal Ranges](https://www.trendhunter.com/trends/bosh-range.md) - [Decor Retailer Food Ranges](https://www.trendhunter.com/trends/plantbased-food-range.md)