# Branded Fiber Meal Initiatives
The ALDI High in Fiber Logo Targets the UK Fiber Deficit

By Michael Hemsworth | Published 2026-02-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/aldi-high-in-fiber
References: [retailtimes](https://retailtimes.co.uk/aldi-takes-actions-on-fibre-to-help-tackle-the-uks-fibre-deficit/) & [aldi](https://www.aldi.co.uk)

![Branded Fiber Meal Initiatives](https://cdn.trendhunterstatic.com/thumbs/599/aldi-high-in-fiber.jpeg)

The ALDI high in fiber logo has been launched by the grocer in the UK to help combat the fiber deficit and help shoppers more easily identify products that are suited for their diet. The logo will be observed on products like bread, lentils, cereals and select deli products with a notable fiber amount, and will be expanded later this year to include nuts, fruit, seeds and whole wheat pasta. The initiative comes after reports have revealed that only around 4% of adults in the UK hit their government-recommended 30-grams of fiber each day in a bid to help encourage higher intake.

National Sustainability Director Liz Fox spoke on the ALDI high in fiber logo saying, "We know fibre plays an important role in supporting everyday health, but it’s particularly difficult for families juggling busy routines and mealtimes. That’s why we’re taking a broad approach – from clearer on-pack labelling and product development to sharing simple recipe ideas – to make it easier for families to include more fibre in everyday meals, without compromising on quality or value.”