# Truffle-Filled Easter Eggs The Aldi Easter Eggs are Made by a Family of Chocolatiers in Cornwall By Riley von Niessen | Published 2017-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aldi-easter-egg References: [essexlive.news](http://www.essexlive.news/8203-aldi-launch-a-large-luxury-easter-egg-and-you-won-t-believe-how-much-it-costs/story-30224032-detail/story.html) & [aldi.us](https://www.aldi.us/?jhbfd) A surprisingly affordable [Aldi](https://www.trendhunter.com/trends/ice-cream-egg) Easter egg was launched to celebrate the upcoming holidays. It's reported that all of the eggs are manufactured by a family of professional chocolate makers in St Ives, a port town in Cornwall, England. Inside of one of the [Aldi Easter eggs](https://www.trendhunter.com/trends/tesco-easter-eggs) is Marc de Champagne. The other is filled with [Praline truffles](https://www.trendhunter.com/trends/venchi-easter-range), which is considered to be one of the highest-quality chocolates around, due to its delectable creamy taste. In addition, all of the eggs are hand-finished with chocolate crystals or cocoa dusting swirl. An Aldi representative commented on the launch by saying: "Easter is a time of indulgence and we have pulled out all the stops this year to create a truly show-stopping treat without the luxury price tag." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Affordable Holiday-themed Treats:** Opportunities exist for companies to create affordable holiday-themed treats that do not compromise on quality. - **Hand-finished Confectionery:** There is potential for companies to offer hand-finished confectionery products to elevate the consumer experience. - **High-end Chocolates:** There is a market for high-end chocolates, such as those made with Praline, due to their luxurious taste and perceived quality. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry could offer their own twist on Easter treats, like Aldi's truffle-filled eggs. - **Luxury Goods:** Luxury goods companies could focus on creating high-end chocolates and other indulgent treats for the holiday season. - **Confectionery Manufacturing:** Confectionery manufacturers could explore creating hand-finished chocolates and confectionery products to appeal to consumers seeking a more luxurious experience. ## Related on Trend Hunter - [Filled Chocolate Easter Eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs.md) - [Accessible Luxury Easter Chocolates](https://www.trendhunter.com/trends/asda-exceptional-chocolate-egg.md) - [Liqueur-Inspired Chocolate Easter Eggs](https://www.trendhunter.com/trends/baileys-easter-egg.md) - [Gen Alpha Easter Eggs](https://www.trendhunter.com/trends/ice-cream-egg.md) - [Flavor-Filled Easter Chocolates](https://www.trendhunter.com/trends/chocolove-filled-eggs.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Ethical Easter Chocolate Products](https://www.trendhunter.com/trends/tonys-chocolonely-chunky-egg.md) - [Liqueur-Themed Easter Treats](https://www.trendhunter.com/trends/baileys-chocolate-original-easter-egg.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md)