# Grocery Store Delivery Collaborations Aldi and Instacart Are Offering a Grocer Delivery Service By Mishal Omar | Published 2017-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aldi-and-instacart References: [psfk](https://www.psfk.com/2017/08/german-grocery-chain-begins-home-deliveries-in-us.html) & [ft](https://www.ft.com/content/2a36c1c8-829a-11e7-a4ce-15b2513cb3ff) Aldi and [Instacart](https://www.trendhunter.com/trends/instacart-4) recently collaborated in order to try and unseat [Amazon's](https://www.trendhunter.com/trends/gopuff-3) current prominence in the retail world. Aldi is a German discount supermarket chain that is seeking to overthrow Amazon's power by introducing a grocery delivery service in some cities in the United States. The brand Instacart, which it is collaborating with, is a same-day grocery delivery service. The Aldi and Instacart collaboration is simple enough, with customers requesting deliveries through the Instacart app or via its website, and choosing which products they want delivered – which arrive within the hour. This collaboration runs in direct competition with [AmazonFresh](https://www.trendhunter.com/trends/thanksgiving-pizza-pies), with the difference being that Aldi is able to offer "exclusive products not found elsewhere." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Grocery Delivery Partnerships:** The collaboration between Aldi and Instacart to offer a grocery delivery service represents a trend of partnerships between traditional retailers and delivery services to compete with Amazon. - **Exclusive Product Offerings:** Aldi's ability to offer exclusive products not found elsewhere through its partnership with Instacart represents a trend of traditional retailers leveraging partnerships to differentiate themselves from competitors. - **Short Delivery Times:** The Instacart partnership with Aldi, allowing customers to receive their orders within an hour, represents a trend of delivery services prioritizing speedy delivery times to attract and retain customers. ### Industries Being Reshaped - **Supermarkets/retail:** Traditional supermarket chains like Aldi are partnering with delivery services like Instacart to gain a competitive advantage in the retail industry. - **Delivery Services:** Delivery services like Instacart are partnering with traditional retailers like Aldi to expand their offerings and compete with other delivery services. - **E-commerce:** The competition between traditional retailers and delivery services to offer the best grocery delivery service represents a trend in the e-commerce industry to provide more options and convenience to customers. ## Related on Trend Hunter - [AI-Powered Smart Trolleys](https://www.trendhunter.com/trends/instacart-4.md) - [Rapid Grocery Delivery Services](https://www.trendhunter.com/trends/grocery-delivery-service1.md) - [Virtual Convenience Store Concepts](https://www.trendhunter.com/trends/aldi-4.md) - [Omnichannel Grocer Experiences](https://www.trendhunter.com/trends/allegiance-retail-services.md) - [Speedy Same-Day Grocery Deliveries](https://www.trendhunter.com/trends/instacart-and-giant-eagle.md) - [Collaborative Beauty Deliveries](https://www.trendhunter.com/trends/ulta-beauty-partners.md) - [On-Demand Delivery Cards](https://www.trendhunter.com/trends/doordash-3.md) - [Co-Branded Shopper App Partnerships](https://www.trendhunter.com/trends/grubhub-and-instacart.md) - [Checkout-Free Grocery Stores](https://www.trendhunter.com/trends/aldigo.md)