# Product-Inspired Halloween Looks Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy By Laura McQuarrie | Published 2025-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aldi-and-elladoesfx References: [aldipresscentre](https://www.aldipresscentre.co.uk/product-news/aldi-reveals-frightening-product-inspired-halloween-look-as-majority-of-gen-z-say-it-is-their-favourite-time-of-year/) & [flickr](https://www.flickr.com/photos/taylorherringpr/albums/72177720330006433/)  Discount supermarket chain Aldi and EllaDoesFX, the viral SFX makeup artist, teamed up to create product-inspired Halloween looks to inspire parents and Gen Z—70% of whom say that Halloween is their favorite time of year. Using the fan-favorite Professor Peppy drink, Aldi and EllaDoesFX came up with a look that trick-or-treaters can recreate with a handful of empty cans and a few transformative special effect materials. According to Aldi's research, 83% of parents will be trying their hand at SFX and makeup this year, and 69% plan to use foods from home, like ketchup, to perfect their spooky looks. Aldi also found that some of the top looks for Halloween 2025 include Wednesday Addams, Labubus, [K-Pop Demon Hunters](https://www.trendhunter.com/trends/kpop-menu-collaborations), and Wicked’s [Elphaba](https://www.trendhunter.com/trends/wicked) or [Glinda](https://www.trendhunter.com/trends/wickedinspired-pillsbury-shape-cookies). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 55% | Activity: 55% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Product-inspired Costuming:** Product-inspired costuming appeals to creativity in DIY enthusiasts, allowing brands to leverage their products in unique and engaging ways for seasonal events. - **SFX Makeup Boom:** The rise of SFX makeup as a hobby among parents opens up new opportunities for brands to offer kits and tutorials tailored to family-friendly themes. - **Repurposing Household Items:** Repurposing household items for creative projects enhances sustainability and offers brands a platform to encourage innovative uses of everyday products. ### Where This Applies - **Makeup and Cosmetics:** The makeup and cosmetics industry can tap into the seasonal demand for SFX makeup by designing exclusive Halloween kits with step-by-step guides. - **Retail and Consumer Goods:** Retailers can boost engagement by collaborating with creative influencers to turn everyday products into holiday-themed experiences. - **Entertainment and Media:** The entertainment industry can capitalize on the popularity of Halloween by producing content that showcases creative transformations and product-inspired looks. ## Related on Trend Hunter - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Summerween-Themed Retail Ranges](https://www.trendhunter.com/trends/aldi-summerween.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md) - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md)