# Prison-Themed Pop-Up Bars 'Alcotraz' is a Cocktail Bar That Puts Patrons Behind Bars By Laura McQuarrie | Published 2017-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcotraz References: [timeout](https://www.timeout.com/london/blog/prison-themed-cocktail-bar-alcotraz-is-coming-to-london-082517) & [alcotraz](https://www.alcotraz.co.uk/bookings) 'Alcotraz' is set to be unveiled as "London's first prison cocktail bar," which takes inspiration from Alcatraz and encourages those who book their ticket to the [immersive experience](https://www.trendhunter.com/trends/glass-and-words) to smuggle in their own liquor. For a fee of £30, ticketholders are given a "prison pack," which outfits them with an unmissable orange jumper, plus [four cocktail drinks](https://www.trendhunter.com/trends/carry-on-airlines) that may be consumed within "visiting hours"—or the duration of the event, which lasts an hour and 45 minutes. Over the course of three months, the [pop-up bar](https://www.trendhunter.com/trends/gingers-cocktail-bar) promises to "replicate the eerie atmosphere and mystery associated with prison life," all the while serving drinks to participants behind bars. As part of each session, 30 "inmates" will be accepted, providing an unforgettable drinking experience in the urban center. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Immersive Experiences:** The rise of prison-themed pop-up bars like 'Alcotraz' highlights the growing trend of immersive experiences in the entertainment industry. - **DIY Cocktails:** The concept of patrons bringing their own liquor to Alcotraz indicates a trend towards DIY cocktails, giving customers more control and personalization in their drinking experiences. - **Themed Entertainment:** The success of Alcotraz suggests an increasing demand for themed entertainment venues that provide unique and memorable experiences for consumers. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can explore creating prison-themed bars or other immersive experiences to attract customers looking for unique entertainment options. - **Alcohol and Beverage:** The alcohol and beverage industry can tap into the DIY cocktails trend by offering innovative products or services that facilitate customers in creating their own unique drink experiences. - **Entertainment:** The success of Alcotraz opens up opportunities for the entertainment industry to create more themed venues and events that provide immersive and interactive experiences for consumers. ## Related on Trend Hunter - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Gothic Poet-Themed Pop-Ups](https://www.trendhunter.com/trends/edgar-allan-poe-speakeasy.md) - [Throwback Cocktail Menus](https://www.trendhunter.com/trends/2010-revival-menu.md) - [Transportive Cocktail Bars](https://www.trendhunter.com/trends/prequel-co-apothecary.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Experiential Alcohol Pop-Ups](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md)