# Pink Gin-Flavored Alcopops WKD's Pink Gin Flavor is Topped by a Crimped Metal Cap By Laura McQuarrie | Published 2019-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcopop References: [bustle](https://www.bustle.com/p/where-to-buy-pink-gin-wkd-because-the-classic-alcopop-just-took-it-to-a-whole-new-level-18186306) & [wkd](https://www.wkd.co.uk/) [WKD](https://www.trendhunter.com/trends/wkd-1) offers a wide range of products in unique flavors like elderflower and blueberry, passion fruit and crushed mango, and its newest creation is a [Pink Gin](https://www.trendhunter.com/trends/punk-gin)-flavored alcopop. The ready-to-drink alcopop product sets itself apart from the brand's usual color scheme and will be available exclusively at [Londis](https://www.trendhunter.com/trends/florette-salad) stores where the brand is sold in the UK and Ireland. On top of showing a preference for gin as a low-calorie botanical spirit, consumers are also interested in pink alcohol products, many of which take the form of colorful gin spirits and boast a lower-than-usual alcohol content. The aesthetically pleasing new cooler from WKD boasts a playful packaging design with details that emphasize where it sits—somewhere between a grown-up alcohol product and a fizzy, youthful soda beverage. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pink Gin Alcopops:** Creating new pink gin-flavored alcoholic beverages that have a unique visual appeal can disrupt the market by catering to the demand for both alcoholic and non-alcoholic beverage options during social events. - **Low-calorie Gin Beverages:** Creating low-calorie gin-flavored products can disrupt the market and cater to health-conscious consumers who still want to enjoy their favorite drinks without the added calories. - **Innovative Packaging Design:** Incorporating playful and eye-catching packaging designs can disrupt the market by attracting younger consumers who prioritize aesthetic appeal and encourage impulse purchases. ### Where This Applies - **Beverage Industry:** Incorporating new botanical flavors into ready-to-drink alcoholic beverages can appeal to younger consumers who seek unique and flavorful options. - **Alcohol Industry:** Experimenting with novel ingredients to create uniquely flavored alcoholic beverages disrupts the market by offering choices that cater to more specific, niche tastes. - **Packaging Industry:** Developing innovative packaging designs that cater to younger consumers' tastes can disrupt the market by offering products that are attractive, playful, and stand out in crowded marketplaces. ## Related on Trend Hunter - [Cherry-Flavored Alcoholic Beverages](https://www.trendhunter.com/trends/wkd-1.md) - [Fruity Branded Liqueurs](https://www.trendhunter.com/trends/wkd.md) - [Pinkish Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gordons-premium-pink-00.md) - [Limited-Edition Berry-Flavored Coolers](https://www.trendhunter.com/trends/wkd-berry-blast.md) - [Icy Caffeinated Alcohol Refreshments](https://www.trendhunter.com/trends/wkd-x-drinks.md) - [Summery Pinkish Schnapps Spirits](https://www.trendhunter.com/trends/vkat-pink-schnapps.md) - [Enhanced RTD Beverage Flavors](https://www.trendhunter.com/trends/wkd-x.md) - [Fresh Strawberry Gins](https://www.trendhunter.com/trends/punk-gin.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md)