# Shattered Alcoholism Ads The Alcoolicos Anonimos De Minas Gerais Campaign Hits Hard By Chalaine Mantha | Published 2011-02-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alcoolicos-anonimos-de-minas-gerais References: [bldgwlf](http://bldgwlf.com/alcoholism/) & [aamg.org.br](http://aamg.org.br/) The [advertising campaign](https://www.trendhunter.com/trends/legitimate-you) by Filadelfia for Alcoolicos Anônimos de Minas Gerais reads: "No Family Resists Alcoholism. Ask For Help." The campaign features a [shattered pair of baby shoes](https://www.trendhunter.com/trends/prevent-child-abuse-america), a tie and a tennis ball. Alcoolicos Anonimos de Minas Gerais has a great campaign that really delivers the message well. The ad is intended to hit home hard so that people in need of [treatment will hopefully get some help](https://www.trendhunter.com/trends/fidelis-care). **Implications** - I'm actually curious as to how the shattered shoe effect was achieved. Whatever the case may be, Alcoolicos Anonimos de Minas Gerais can rest assured that their campaign was highly effective. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Hard-hitting Alcoholism Ads:** The Alcoolicos Anonimos de Minas Gerais campaign uses powerful visuals to convey the message of alcohol addiction. - **Emotional Appeals in Advertising:** The shattered shoe effect in the alcoholism ads evokes strong emotions and encourages viewers to seek help. - **Subtle Symbolism in Campaigns:** By using shattered baby shoes, a tie, and a tennis ball, the Alcoolicos Anonimos de Minas Gerais campaign communicates the devastating impact of alcoholism. ### Where This Applies - **Alcohol Addiction Treatment Centers:** Alcoolicos Anonimos de Minas Gerais is a part of the alcohol addiction treatment industry, which can benefit from using impactful visuals in their advertising campaigns. - **Advertising and Marketing:** The success of the Alcoolicos Anonimos de Minas Gerais campaign demonstrates the effectiveness of emotional appeals and subtle symbolism in advertising. - **Design and Visual Effects:** The shattered shoe effect in the alcoholism ads raises curiosity about the creative techniques used, offering opportunities for designers and visual effects professionals to innovate in their work. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md)