# Increased Lubricity Contact Lenses Alcon Dailies Total1 for Astigmatism are Comfortable By Michael Hemsworth | Published 2022-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alcon-dailies-total1-for-astigmatism References: [drugstorenews](https://drugstorenews.com/alcon-debuts-water-gradient-contact-lens-astigmatism-eye-drops) & [myalcon](https://www.myalcon.com)  The [Alcon Dailies](https://www.trendhunter.com/trends/popchips-and-the-garfield-movie) Total1 for Astigmatism contact lenses are being launched by the brand as a [disposable eye care option](https://www.trendhunter.com/trends/prescription-dermatology) that aims to deliver exceptional comfort and quality for consumers to appreciate. The contact lenses are manufactured using the brand's Water Gradient technology that is reported to help with [on-eye lubricity and comfort](https://www.trendhunter.com/trends/lubricant-eye-drops) to ensure they are as noninvasive as possible during wear. The product is available now for order in the US with a total of 2,300 parameters for optometrists to choose from. The Alcon Dailies Total1 for Astigmatism contact lenses are likely to be a hit amongst consumers seeking out a more comfortable way to maintain good vision and are available from the brand online. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 17% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Water Gradient Technology in Contact Lenses:** Opportunity for manufacturers to develop lenses with even better lubricity for increased comfort and ease of wear. - **Disposable Eye Care Products:** Opportunity for brands to develop sustainable, eco-friendly options for responsible and convenient disposal. - **Specialty Contact Lenses:** Opportunity for optometrists to provide consumers with unique and customized forms of vision correction. ### Who This Affects Most - **Eye Care:** Advancements in lubricity technology in contact lenses have the potential to disrupt the traditional standards of eye care. - **Retail:** A shift towards more eco-friendly disposable eye care products could create a new market for responsible consumerism. - **Optometry:** Specialty contact lenses offer new revenue streams for optometrists and an opportunity to provide consumers with unique and customized solutions. ## Related on Trend Hunter - [Clariti Daily Lenses](https://www.trendhunter.com/trends/clariti-1-day-contact-lenses.md) - [Extra-Breathable Contact Lenses](https://www.trendhunter.com/trends/skyhy-by-hubble.md) - [Moisturizing Daily Contacts](https://www.trendhunter.com/trends/vista-plus.md) - [Presbyopia Contact Lenses](https://www.trendhunter.com/trends/bausch-lomb-infuse-multifocal-silicone-hydrogel.md) - [Hydrogel Daily Contact Lenses](https://www.trendhunter.com/trends/hydrogel-lenses.md) - [Blink-Moisturizing Contacts](https://www.trendhunter.com/trends/terasaki-institute.md) - [Anti-Allergy Contact Lenses](https://www.trendhunter.com/trends/acuvue-theravision.md) - [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md) - [Preservative-Free Eye Drops](https://www.trendhunter.com/trends/lubricating-eye-drops.md)