# Alcohol-Removed Rosés SipClean Emulates Fresh Strawberries and Stone Fruit with This Offering By Kalin Ned | Published 2022-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholremoved-ros References: [drinksipc](https://drinksipc.com/products/sipclean-2020-rose?selling_plan=778830016)  With its Alcohol-Removed Rosé and other types of wine that follow the same principle, SipClean is jumping on the no-alcohol wellness movement. The brand offers a range of tasty beverages for individuals who have pledged to be designated drivers, are taking a break from drinking, or simply don't drink at all. The Alcohol-Removed Rosé by SipClean is offered in a minimalist and aesthetically pleasing can. Each beverage has about 40 calories and only three grams of sugar. SipClean states that 12oz of its Alcohol-Removed Rosé is equal to two 6oz pours of wine. Alongside the fresh strawberries and stone fruits that dominate the flavor of the beverage, a "crisp minerality with a dry finish" also manifests. Image Credit: SipClean ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 92% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beverages:** As more people embrace no-alcohol wellness, there is a growing demand for nuanced non-alcoholic beverages that offer the same taste experiences as alcoholic beverages. - **Minimalist Packaging:** Minimalist and aesthetically pleasing packaging designs offer companies an opportunity to stand out from the crowd while also appealing to consumers' desire for simplicity and elegance. - **Low-calorie and Low-sugar Options:** Offering drinks with lower sugar and calorie content can appeal to health-conscious consumers and those who are looking to limit their sugar and calorie intake, thereby creating a unique selling proposition. ### Who This Affects Most - **Beverage Industry:** The beverage industry is ripe for disruption as consumers demand healthier and more nuanced options that are both delicious and alcohol-free. - **Wellness Industry:** As consumers increasingly prioritize health and wellness, there is an opportunity for companies to create more nuanced and innovative products and services that meet these evolving needs. - **Food Packaging Industry:** As consumers increasingly demand simplicity and elegance, there is an opportunity for companies in food packaging to design minimalist and aesthetically pleasing packages that stand out in a crowded market. ## Related on Trend Hunter - [Alcohol-Free Canned Wines](https://www.trendhunter.com/trends/sipclean.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md) - [Alcohol-Removed Sauvignon Blancs](https://www.trendhunter.com/trends/alcoholremoved-wines.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Refreshing Alcohol-Free Rosé](https://www.trendhunter.com/trends/refreshing-alcoholfree-ros.md) - [Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcoholremoved-wine.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/eisberg-grenache-ros.md) - [Alcohol-Free Wine Alternatives](https://www.trendhunter.com/trends/the-real-drinks-co-peony-blush.md)