# Premium Alcohol-Made S'mores The Torch S'more Co. Lets Consumers Build Their Own Boozy Treats By Ady Floyd | Published 2015-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholmade References: [foodbeast](http://www.foodbeast.com/news/torch-smores/) & [torchsmores](http://www.torchsmores.com/) The Torch S'more Company in Orange County California is a unique dessert shop that provides guests with a selection of premium alcohol choices which are used to create personalized s'mores. The restaurant combines a [nostalgic childhood dessert](https://www.trendhunter.com/trends/plantbased-smores-cookie) with high-end and adult themes by incorporating [Bailey's](https://www.trendhunter.com/trends/rich-products-and-baileys) Irish Cream, marshmallows and Guinness graham crackers into its ingredient menu. Additionally, the Torch S'more Company offers a [premium whiskey bacon marshmallow](https://www.trendhunter.com/trends/coffee-roast-mallows) and a vanilla graham cracker pairing. This one-of-a-kind dining experience allows consumers to partake in the creation of their own dessert while simultaneously creating new flavors. The use of superior alcohol brands brings a sense of sophistication as well as authentication to each creatively sweet treat. In addition to the great tasting desserts, the restaurant offers experiential dining which is a desirable trait that many millennial consumers are consistently searching for. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personalized Desserts:** The Torch S'more Co. offers consumers the ability to create their own boozy treats, tapping into the trend of personalized desserts. - **Adult-themed Nostalgia:** The use of premium alcohol and sophisticated flavors in s'mores combines adult themes with a nostalgic childhood dessert, meeting the demand for unique and grown-up treats. - **Experiential Dining:** The Torch S'more Co. provides an interactive dining experience, catering to the desire for immersive and memorable experiences among millennial consumers. ### Industries Being Reshaped - **Dessert Industry:** Companies in the dessert industry can explore the concept of personalized desserts to attract customers and offer unique experiences. - **Alcohol Industry:** Alcohol brands can collaborate with dessert shops or create their own boozy treats to tap into the demand for adult-themed nostalgic food and beverages. - **Hospitality Industry:** Restaurants and hospitality businesses can incorporate experiential dining options to cater to the preferences of millennial consumers who seek interactive and memorable experiences. ## Related on Trend Hunter - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [Campfire-Inspired Cocktails](https://www.trendhunter.com/trends/campfire-inspired-cocktail.md) - [Toasted Marshmallow Whiskeys](https://www.trendhunter.com/trends/shmallow-whiskey.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Toasted Marshmallow Bourbons](https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md)