# Faceless Alcoholic Campaigns These Alcoholics Anonymous Resumes Speak to Those Involved By Riley von Niessen | Published 2016-08-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholics-anonymous References: [designboom](http://www.designboom.com/art/pedro-coelho-alcoholics-anonymous-resume-08-18-2016/) & [aa.org](http://www.aa.org/) Pedro Coelho, an art director, collaborated with an artist based in Brazil named Diego Limbert to create a series of [creative resumes](https://www.trendhunter.com/trends/reszames) that imagine members of Alcoholics Anonymous applying for a job to help someone else in need. Alcoholics Anonymous reportedly asked Pedro Coelho to complete the project as a means of highlighting the [lonely struggle](https://www.trendhunter.com/trends/legitimate-you) that many fighting addiction have to deal with. Along with each faceless portrait are phrases that consider this theme, with the words "I've been called a drunk, a bum and a monster. There's nobody better to call" shown next to one dark illustration. Meanwhile, another states "History of aggression? Check. Experienced an alcoholic coma? Check. Strong desire to die? Check. With a resume like mine, it's easy to help you." With this campaign, Alcoholics Anonymous drives the message that with its services, people can find others who will understand them. Photo Credits: [designboom](http://www.designboom.com/art/pedro-coelho-alcoholics-anonymous-resume-08-18-2016/), [aa.org](http://www.aa.org/) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Creative Resumes:** Opportunity to innovate with unique resumes that tell a story and evoke emotional connections. - **Highlighting Lonely Struggle:** Potential to develop campaigns and initiatives that bring attention to the isolation faced by individuals dealing with addiction. - **Creating Empathy Through Art:** Chance to leverage art and visual storytelling as a means to foster understanding and compassion for those battling addiction. ### Sectors Adopting This - **Human Resources:** Innovation in recruitment strategies and resume formats to create more engaging and impactful candidate profiles. - **Addiction Recovery:** Opportunity to develop support networks and services that address the emotional and psychological challenges faced by individuals in recovery. - **Creative Arts:** Integration of art and design in therapeutic interventions and awareness campaigns related to addiction and mental health. ## Related on Trend Hunter - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Mental Health Beer Campaigns](https://www.trendhunter.com/trends/brewdog-and-iamwhole.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Digital Recovery Support](https://www.trendhunter.com/trends/anonymous-health.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Work-Friendly Beers](https://www.trendhunter.com/trends/creative-juice.md)