# Guilt-Free Sparkling Water Cocktails The NATRL Alcoholic Sparkling Water Has a Hint of Flavor By Michael Hemsworth | Published 2020-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholic-sparkling-water References: [conveniencestore](https://www.conveniencestore.co.uk/alcohol/natrl-hard-seltzer-adds-fizz-to-the-alcohol-category-with-healthier-rtd/645200.article) & [natrldrinks](https://natrldrinks.co.uk) Consumers are no longer satisfied with sugar-packed cocktails and coolers in their bid to lead healthier lifestyles, so brands are responding with products like the NATRL alcoholic sparkling water. The [canned cocktail](https://www.trendhunter.com/trends/bluebird-hardwater1) is made using filtered alcohol that's derived from sugar beet along with sparkling water and just a hint of natural fruit flavoring that comes from real fruit. The drinks come in Peach & Raspberry and Lemon & Lime flavor options, which are both just 75 calories per can. Co-Founder Matt Richardson spoke on the NATRL alcoholic sparkling water saying, "We’re all becoming more conscious about our health, whether it’s pushing ourselves towards a new fitness goal or just feeling as fresh as humanly possible. The [RTD market](https://www.trendhunter.com/trends/vodka-refreshers) is overwhelmed with high sugar, high calorie drinks that leave you feeling sluggish. NATRL aims to fill the gap for those who prioritise well-being, but still want a [refreshing, flavorful alcoholic drink](https://www.trendhunter.com/trends/ntrl-strawberry).” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Alcoholic Beverages:** Disruptive innovation opportunity: Develop low-calorie alcoholic beverage options to cater to health-conscious consumers who still want a flavorful drink. - **Natural Fruit Flavoring:** Disruptive innovation opportunity: Explore the use of natural fruit flavorings in alcoholic beverages to meet the demand for more natural and authentic flavors. - **Filtered Alcohol:** Disruptive innovation opportunity: Create alcoholic beverages using filtered alcohol derived from alternative sources like sugar beet to appeal to consumers seeking healthier options. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Disruptive innovation opportunity: Introduce healthier and more flavorful choices in the alcoholic beverage market to meet the growing demand for healthier options. - **Ready-to-drink (RTD) Market:** Disruptive innovation opportunity: Innovate and create better alternatives to the high sugar and calorie-filled beverages in the ready-to-drink market to cater to health-conscious consumers. - **Fruit Flavoring Industry:** Disruptive innovation opportunity: Develop natural fruit flavorings for use in alcoholic beverages to meet the rising demand for authentic and natural flavors while reducing the reliance on artificial additives. ## Related on Trend Hunter - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md) - [Non-Carbonated Low-Alcohol Cocktails](https://www.trendhunter.com/trends/funny-water.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md)