# Personified Ice Cream Packaging Each Mr Tipsy Alcoholic Ice Cream Flavor Features a Fun Character By Laura McQuarrie | Published 2020-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholic-ice-cream-mr-tipsy References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/08/mr-tipsy-rebrand.html) & [facebook](https://www.facebook.com/MrTipsyIceCream/) Mr Tipsy is an [alcoholic ice cream brand](https://www.trendhunter.com/trends/tipsy-scoop-kraken-ship-wrecked) and its playful packaging uses a different character to bring each unique flavor to life. While Rum Forrest, Rum is a flavor that shows a high-action fruit with a sweatband, [Ello](https://www.trendhunter.com/trends/aidriven-messaging-platform) Limoncello pictures a citrus fruit with a musical instrument. The vibrant flavors come in between 5% and 10% ABV, with Tequiline Me Softly sitting on the high end. These alcohol-infused products include a unique way to experience everything from rosé wine and [tequila to vodka](https://www.trendhunter.com/trends/cocktail-mini-pots). While Is This the Way to Amaretto combines a creamy base of amaretto ice cream with vanilla, Don't Pimms Me Off shares the fresh and fruity flavors of mint, Pimms, berries, vodka and lime juice. Image Credit: Mr Tipsy ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personified Packaging:** The use of characters on packaging to bring unique flavors to life offers an opportunity for disruptive innovation. - **Alcoholic Ice Cream:** The rise of alcohol-infused ice cream presents a disruptive innovation opportunity to explore unique flavor combinations and experiences. - **Vibrant Flavors:** The introduction of vibrant and unconventional flavors in alcoholic ice cream creates an opportunity for disruptive innovation in the frozen dessert industry. ### Sectors Adopting This - **Packaging:** The unique packaging approach of personifying ice cream flavors can disrupt the traditional packaging industry by creating memorable and engaging brand experiences. - **Alcohol Industry:** The emergence of alcoholic ice cream provides a disruptive innovation opportunity for the alcohol industry to tap into new consumer segments and create unique products. - **Frozen Dessert Industry:** The introduction of vibrant and unconventional flavors in alcoholic ice cream can disrupt the frozen dessert industry by attracting novelty-seeking consumers and offering new taste experiences. ## Related on Trend Hunter - [Spiked Alcoholic Ice Creams](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream.md) - [Exclusive Tequila Sorbets](https://www.trendhunter.com/trends/watermelon-margarita-sorbet.md) - [Quirky Ice Cream Packaging](https://www.trendhunter.com/trends/halo-tops-dry-january.md) - [Rum-Infused Tropical Sorbets](https://www.trendhunter.com/trends/daiquiri-sorbet.md) - [Martini-Flavored Ice Creams](https://www.trendhunter.com/trends/martini-flavored-ice-cream.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md) - [Boozy Blackened Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-kraken-ship-wrecked.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Boozy Ice Creameries](https://www.trendhunter.com/trends/ice-creamery.md)