# Devilish Energy Drinks Diablo is an Alcoholic Energy Drink with Bold Packaging By Laura McQuarrie | Published 2016-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholic-energy-drink References: [thedieline](http://www.thedieline.com/blog/2016/9/14/diablo-alcohol-energetic-drink) & [toughslatedesign](http://toughslatedesign.com/) Mixing alcohol and energy drinks is not often advised, but [Diablo](https://www.trendhunter.com/trends/tequila-cayeya) is the name of an [alcoholic energy drink](https://www.trendhunter.com/trends/lightstrike) that encourages consumers to tap into their dark side. The beverages are packaged in tall slender cans in a red and black colorway that includes elements that play off of its name. These details can be seen everywhere from the horn-shaped six-pack can carrying case to the UPC code on the backs of the cans, which appears to be going up in flames. Unlike many energy drinks that are now putting a spin on the purity of their all-natural ingredients, Diablo boldly sets itself apart as one to help young drinkers indulge in a different kind of energy drink that is not branded as either wholesome or "good." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol-energy Drink Hybrids:** There is a disruptive innovation opportunity to create new alcoholic energy drinks with unique flavors and packaging that cater to younger demographics. - **Bold Packaging Design:** The market is ripe for disruptive innovation in the realm of bold and attention-grabbing packaging designs for energy drinks that target younger generations. - **Alternative Energy Drinks:** With the trend towards natural and organic ingredients in energy drinks, there is a potential disruptive innovation opportunity to create unique and flavorful alternative energy drinks that appeal to a wider range of consumers. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcohol industry has an opportunity to create and market new alcoholic energy drinks to younger demographics looking for unique and bold energy drink options. - **Energy Drinks:** The energy drink industry has a chance to innovate through packaging and marketing to appeal to younger consumers looking for drinks that reflect their personalities and interests. - **Natural and Organic Drinks:** The natural and organic drink industry can create alternative energy drinks that cater to consumers that want a flavorful and healthy energy drink without the use of artificial ingredients. ## Related on Trend Hunter - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Premium High-ABV Cocktails](https://www.trendhunter.com/trends/dio.md) - [Energy Drink-Inspired Coolers](https://www.trendhunter.com/trends/monster-energy-4.md) - [Malt Alcohol Beverages](https://www.trendhunter.com/trends/the-beast-unleashed.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [Witchy Energy Drinks](https://www.trendhunter.com/trends/alani-nu-witchs-brew.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Dopamine-Boosting Beverages](https://www.trendhunter.com/trends/illicit-elixirs.md) - [Sweet Heat Tequilas](https://www.trendhunter.com/trends/devils-reserve-by-cuervo.md)