# Alcoholic Architecture Bompas & Parr Creates Breathable Cocktails in Pop-Up Bar By Marissa Brassfield | Published 2009-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholic-architecture-bompas-parr References: [i.gizmodo](http://i.gizmodo.com/5214630/london-bar-pumps-gin-and-tonic-into-the-air-please-breathe-responsibly) & [jellymongers](http://www.jellymongers.co.uk/alcoholicarchitecture.html) On its own, a gin and tonic is a pretty wonderful thing, but the breathable version [Bompas & Parr](https://www.trendhunter.com/trends/metaverse-distillery) have created for their [pop-up](https://www.trendhunter.com/trends/fentimans-pop-up) 'Alcoholic Architecture' bar is something very special indeed. 'Alcoholic Architecture' pumps gin and tonic through an ultrasonic humidifier to create an *intoxicating* vapor. Bompas & Parr are selling tickets for hourly slots; $7 gets you an hour with a protective suit and magical [G & T](https://www.trendhunter.com/trends/bombay)-filled air. **Implications** - Bompas & Parr's ‘Alcoholic Architecture’ is an ingenious concept that i sure to attract passing urbanities. Checking out the images and be sure to leave your thoughts in the comment below to be part of the conversation today. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Breathable Cocktails:** The concept of breathable cocktails is a potential disruptive innovation opportunity for the food and beverage industry, allowing for unique and immersive experiences for customers. - **Pop-up Bars:** The rise of pop-up bars and immersive experiences provide a disruptive innovation opportunity to the hospitality industry by offering customers unique and temporary social experiences. - **Ultrasonic Humidifiers:** The use of ultrasonic humidifiers to create vaporized cocktails offers a potential disruptive innovation opportunity for the technology and hospitality industries by introducing a new method of cocktail-making and creating a new trend in the industry. ### Where This Applies - **Food and Beverage:** The food and beverage industry can take advantage of the trend of breathable cocktails to introduce new and unique drinking experiences for customers, potentially increasing sales and customer base. - **Hospitality:** The concept of pop-up bars and immersive experiences provides a disruptive innovation opportunity for the hospitality industry by attracting customers looking for unique social experiences. - **Technology:** The use of ultrasonic humidifiers in cocktail-making presents a disruptive innovation opportunity for the technology industry by introducing a new application for an existing technology and creating a new trend in the hospitality industry. ## Related on Trend Hunter - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Edible Cocktail Bites](https://www.trendhunter.com/trends/gin-infused-jelly-cubes.md) - [Liquid Cocktail Garnishes](https://www.trendhunter.com/trends/liquid-cocktail-garnishes.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Dream-Based Cocktails](https://www.trendhunter.com/trends/cocktail-of-dreams.md) - [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md) - [Traditionally Made Narrative Alcohols](https://www.trendhunter.com/trends/copper-in-the-clouds.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md)