# Alcohol-Free Gin Expressions Aldi Added Two Satisfying Gin Alternatives to Its Greyson's Range By Laura McQuarrie | Published 2024-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholfree-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/08/aldi-creates-non-alcoholic-gin-range/) & [corporate.aldi.us](https://corporate.aldi.us/newsroom/)  Nearly half of Britain’s youngest drinkers are forgoing alcohol in exchange for no-alcohol alternatives, prompting supermarket chain Aldi to launch two new alcohol-free gin expressions under its Greyson’s range: 0% London Dry and 0% Pink Berries. "Shoppers are increasingly looking for new ways to enjoy low- or no-alcohol drinks," says Julie Ashfield, managing director of buying at Aldi UK. While the juniper-forward Greyson’s 0% London Dry is a classic that's ready to be paired with tonic water and a citrus wedge for a non-alcoholic take on a gin and tonic, Greyson’s 0% Pink Berries pairs subtle juniper notes with fresh berry flavors. Both refreshing options ensure a full-flavor experience without compromise and support mindful drinking experiences. According to Aldi, its alcohol-free expressions are 40% cheaper than Gordon’s. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 78% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Mindful Drinking:** More consumers are opting for no-alcohol alternatives, reflecting a rise in health-conscious drinking habits. - **Flavor-forward Non-alcoholics:** The demand for non-alcoholic beverages that do not compromise on flavor is growing, as seen with the introduction of berry-infused and classic gin alternatives. - **Cost-effective No-alcohol Options:** Affordable pricing of alcohol-free options, such as Aldi’s new offerings, makes them accessible to a wider range of consumers. ### Who This Affects Most - **Non-alcoholic Beverages:** The expanding range of sophisticated no-alcohol drinks caters to a discerning and health-conscious market. - **Retail:** Supermarket chains are increasingly diversifying their product lines to include premium non-alcoholic options, responding to consumer trends. - **Health and Wellness:** Consumer interest in alcohol-free alternatives reflects broader trends in prioritizing personal health and wellness. ## Related on Trend Hunter - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Pinkish Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gordons-premium-pink-00.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Citrusy Alcohol-Free Gins](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00.md) - [Premade Alcohol-Free Gin Cocktails](https://www.trendhunter.com/trends/free-af-cucumber-gt.md)