# Food-Focused Alcohol-Free Drinks Nine Elms' No.18 Was Specifically Created to Pair Well with Meals By Laura McQuarrie | Published 2019-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholfree-drink References: [barmagazine](https://barmagazine.co.uk/new-alcohol-free-drink-developed-to-accompany-food/) & [nineelmsdrinks](https://www.nineelmsdrinks.com/conversations/nine-elms-no-18-a-drink-to-be-enjoyed-with-good-food-1) No.18 is a new alcohol-free drink that was created by London-based Nine Elms to complement food. According to Nine Elms, this non-alcoholic beverage appeals to a broad range of people, including those who choose not to drink and others who are simply looking to limit their consumption of alcohol. As Nine Elms' co-founder Simon Rucker states: "We believe Nine Elms successfully bridges the divide between alcoholic and non-alcoholic products, and for the first time, offers a truly inclusive experience that brings people of all backgrounds and beliefs together." The flavor-focused alcohol-free drink boasts a blend of four different types of berries and 20 different flowers, herbs and spices. Originally, the drink was created to be the perfect companion to a medium-rare steak but Nine Elms soon discovered just how well its disruptive non-alcoholic beverage pairs with everything from roasted vegetables to other kinds of meat. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alcohol-free Beverages:** Opportunity for creating innovative and flavorful alcohol-free drinks that complement food. - **Inclusive Drinking Experience:** Opportunity to bridge the divide between alcoholic and non-alcoholic products, offering a truly inclusive experience for diverse consumers. - **Flavor Combinations:** Opportunity to experiment with a variety of flavors from berries, flowers, herbs, and spices in alcohol-free beverage creations. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to develop and market innovative alcohol-free drinks that pair well with meals. - **Food and Dining:** Opportunity for restaurants and food establishments to offer diverse and inclusive beverage options that cater to non-drinkers and those limiting alcohol consumption. - **Floral and Herbal:** Opportunity for the floral and herbal industry to collaborate with beverage companies in creating unique flavor blends for alcohol-free drinks that complement food. ## Related on Trend Hunter - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Non-Carbonated Alcohol-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint-alcoholfree-cocktails.md) - [Plant-Based Alcohol Alternatives](https://www.trendhunter.com/trends/tenneyson.md) - [Alcohol-Free Highball Cocktails](https://www.trendhunter.com/trends/alcohol-free-highball.md) - [Premade Alcohol-Free Gin Cocktails](https://www.trendhunter.com/trends/free-af-cucumber-gt.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Garden-Fresh Mocktail Kits](https://www.trendhunter.com/trends/mocktail-kit.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md)