# Flavorful Gin-Inspired Drinks The Eden Mill 'Eden Nil' Alcohol-Free Cocktails are Tasty By Michael Hemsworth | Published 2019-12-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alcoholfree-cocktails References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/12/eden-mill-launches-alcohol-free-gt-series/) & [edenmill](https://www.edenmill.com) Many consumers are opting to decrease or eliminate their intake of alcohol in a bid to lead a healthier lifestyle, so brands are responding with products like the Eden Mill '[Eden Nil](https://www.trendhunter.com/trends/skinny-confidential)' alcohol-free cocktails. The ready-to-drink canned refreshments were created in collaboration with Edinburgh-based [Secret Herb Garden](https://www.trendhunter.com/trends/the-refresh-room) and expert botanists, and are achieved with a distillate that features water, coriander, juniper, cardamom and lemon balm. The drinks come in two flavor options including Original Gin & Tonic and [Love Gin](https://www.trendhunter.com/trends/lovet-pet-health-care) & Rose Lemonade. Co-Founder of Eden Mill Paul Miller spoke on the Eden Mill 'Eden Nil' alcohol-free cocktails saying, "We definitely set ourselves a challenge by creating a product that doesn’t feature Eden Mill Gin, but still has the unique Eden Mill gin taste, synonymous with our brand. Year on year, we can see there is a 25% increase in sales in no/low-alcoholic drinks. How drinks are crafted and served, and why drinks are created play a vital role in the overall experience between bartenders and customers." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Cocktail Trend:** There is an opportunity for brands to develop more flavorful and unique alcohol-free cocktail options to cater to the growing demand for health-conscious beverage choices. - **Collaboration Trend:** Collaborations between different industries, such as distilleries and botanical experts, can create innovative and unique products that cater to changing consumer demands. - **Innovative Flavors Trend:** Developing new and unique flavors for non-alcoholic beverages, such as the Love Gin & Rose Lemonade option, can provide a competitive edge for brands in the alcohol-free drink market. ### Industries Being Reshaped - **Beverage Industry:** Brands in the beverage industry can expand their offerings and appeal to a wider audience by creating more alcohol-free and non-alcoholic options. - **Distillery Industry:** Distilleries can collaborate with botanical experts and develop new distillates to create unique and flavorful beverage options that cater to health-conscious consumers. - **Hospitality Industry:** The hospitality industry can offer more diverse and innovative drink options, including alcohol-free cocktails, to appeal to a wider range of customers and stay ahead of changing consumer trends. ## Related on Trend Hunter - [Premade Alcohol-Free Gin Cocktails](https://www.trendhunter.com/trends/free-af-cucumber-gt.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Alcohol-Free Gin Expressions](https://www.trendhunter.com/trends/alcoholfree-gin.md) - [Botanical Booze-Free Beverages](https://www.trendhunter.com/trends/bax-botanics.md) - [Zero-Proof Gin Cocktails](https://www.trendhunter.com/trends/romeos-gin.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md)