# Sparkling Low-Alcohol Refreshments The PRESS Premium Alcohol Seltzer is Free of Artificial Colors By Michael Hemsworth | Published 2018-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-seltzer References: [preparedfoods](https://www.preparedfoods.com/articles/121381-press-premium-alcohol-seltzer) & [enjoypress](http://www.enjoypress.com) The [alcohol industry](https://www.trendhunter.com/trends/highpour) is in quite the state of flux given the changing taste preferences of many consumers, which has new products like the PRESS Premium Alcohol Seltzer coming about to offer them a new way to enjoy a libation. The drinks are formulated with a lower alcohol level, have a lighter flavor and contain [lower calories](https://www.trendhunter.com/trends/vodka-refreshers) than other options on the market: all factors that are continuing to rank higher in importance for modern consumers. The drinks come in [four flavor varieties](https://www.trendhunter.com/trends/bluebird-hardwater1) at present including 'Grapefruit Cardamom,' 'Pomegranate Ginger,' 'Blackberry Hibiscus' and 'Lime Lemongrass.' The PRESS Premium Alcohol Seltzer drinks contain just 100 calories each and also boast a lower price point compared to other cocktail options on the market to make them more appealing to Millennials. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-alcohol Beverages:** Opportunity for creating new low-alcohol drinks that cater to changing consumer preferences. - **Health-conscious Drinks:** Opportunity for developing drinks with lower calories and healthier formulations. - **Affordable Cocktail Options:** Opportunity for creating cocktail options that appeal to cost-conscious consumers. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry has the opportunity to innovate with new, healthier products. - **Premium Beverages:** The premium beverage industry has the opportunity to create innovative, lower-calorie options to appeal to modern consumers. - **Millennial Marketing:** The marketing industry has the opportunity to target cost-conscious millennials with affordable cocktail options like the PRESS Premium Alcohol Seltzer. ## Related on Trend Hunter - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Refreshing No-Alcohol Seltzers](https://www.trendhunter.com/trends/say-seltzer.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Citrusy Pressed Fruit Refreshments](https://www.trendhunter.com/trends/sparkling-cloudy-lemonade.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md)