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# Drink-Less Intoxicants
Compact, Travel-Friendly, No Spill Alcohol Pills

By Marissa Liu | Published 2009-12-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-pills
References: [geekologie](http://www.geekologie.com/2009/12/great_news_vodka_now_available.php) & [timesofindia.indiatimes](http://timesofindia.indiatimes.com/home/science/Now-vodka-that-comes-in-a-pill/articleshow/5282435.cms)

Drinking to get drunk is so pasé—the new way to consume alcohol is in pill form. Evgeny Moskalev, a professor at [Saint Petersburg Technological University](https://www.trendhunter.com/trends/half-half-butter) has created a technique that turns alcohol into a powder that can be packed into pills. Alcohol pills can come in a variety of forms including [whiskey, cognac, wine, beer and vodka](https://www.trendhunter.com/trends/alcoholfree-whiskey-alternative).

Now, thanks to these alcohol pills, you can get drunk anywhere, at any time and security guards won’t be able to detect your stash.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 14% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Portable Alcohol Consumption:** Developing alcohol pills that are compact and travel-friendly opens up new opportunities for convenient and discreet alcohol consumption.
- **Powdered Alcohol Technology:** The technique of turning alcohol into a powder for pill form presents disruptive innovation potential in the alcohol industry, offering new ways to consume and market alcohol.
- **Stealthy Intoxication Methods:** The introduction of alcohol pills that are undetectable by security guards presents opportunities for disruptive innovation in the field of personal safety and smuggling prevention.

### Where This Applies

- **Alcohol Manufacturing:** The alcohol manufacturing industry could explore the incorporation of powdered alcohol technology to diversify their product offerings and reach new consumer segments.
- **Pharmaceuticals:** The pharmaceutical industry can explore the development of alcohol pills and related technologies as a safer alternative to conventional alcohol consumption methods.
- **Travel and Tourism:** The travel and tourism industry could leverage the trend of portable alcohol consumption to innovate in the realm of travel accessories and cater to the needs of alcohol enthusiasts on the go.

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