# Food-Paired Alcohol Deliveries DoorDash is Expanding to Provide Alcohol On-Demand in SoCal By Alyson Wyers | Published 2016-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-ondemand References: [techcrunch](https://techcrunch.com/2016/06/29/doordash-going-beyond-food-delivery-will-soon-bring-you-alcohol/) Stepping once again outside their focus as a [restaurant delivery service](https://www.trendhunter.com/trends/starbucks-and-doordash), [DoorDash](https://www.trendhunter.com/trends/doordash-and-lcbo) will now be providing alcohol on-demand as well. Previously, the on-demand delivery company partnered with 7-Eleven and b8ta to extend their offerings for a limited time. Now they are piloting a program in Southern California to provide alcohol delivery. DoorDash head of business development Prahar Shah explained the appeal -- "as we started talking to our merchants about it, they loved this idea of pairing their most popular dishes with specific types of alcohol." This allows the food delivery company to reach a wider audience across a variety of demographics while also bringing in new business clients. Although DoorDash has met many challenges with alcohol on-demand, such as legality, payment and selection, this provides an exciting opportunity for them to increase functionality and provide a wider breadth of experience for consumers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol On-demand:** DoorDash's expansion into alcohol delivery presents a disruptive innovation opportunity to meet the growing demand for convenient on-demand alcohol service. - **Food and Alcohol Pairing:** The concept of pairing popular dishes with specific types of alcohol opens up a disruptive innovation opportunity to enhance the dining experience and provide unique offerings. - **Expanding Delivery Services:** DoorDash's foray into alcohol delivery showcases the potential for expanding delivery services beyond traditional offerings, creating a disruptive innovation opportunity to diversify and capture new markets. ### Industries Being Reshaped - **Food Delivery:** DoorDash's expansion into alcohol delivery highlights the potential for disruption within the food delivery industry, offering opportunities for new revenue streams and customer acquisition. - **Alcohol Retail:** The integration of alcohol delivery into DoorDash's services presents a disruptive innovation opportunity for the alcohol retail industry to tap into the growing trend of on-demand convenience. - **Hospitality:** The concept of food and alcohol pairing in DoorDash's offerings presents a disruptive innovation opportunity for the hospitality industry to create unique dining experiences and cater to a wider range of consumer preferences. ## Related on Trend Hunter - [Same-Day Alcohol Delivery](https://www.trendhunter.com/trends/doordash-and-lcbo.md) - [Convenience Store Alcohol Deliveries](https://www.trendhunter.com/trends/sheetz-and-doordash.md) - [Dual ID Alcohol Deliveries](https://www.trendhunter.com/trends/doordash-1.md) - [Alcoholic Delivery Expansions](https://www.trendhunter.com/trends/drizly.md) - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/on-demand-groceries.md) - [Partnered Food Delivery Systems](https://www.trendhunter.com/trends/self-delivery.md) - [On-Demand Delivery Cards](https://www.trendhunter.com/trends/doordash-3.md) - [On-Demand Alcohol Deliveries](https://www.trendhunter.com/trends/meijer-and-instacart.md) - [Restaurant Meal Drone Deliveries](https://www.trendhunter.com/trends/doordash-and-wing.md)