# Booze Market Infographics The Alcohol Industry Graph Reveals Tipsy Figures By Shiori Mine | Published 2012-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-industry References: [visual.ly](http://visual.ly/alcohol-recession-proof-industry) & [totaldui](http://www.totaldui.com/blog/alcohol-recession-proof-industry/) With shelves readily stocked with [liquors and beverages](https://www.trendhunter.com/trends/packaging-initiative-in-singapore), the Alcohol Industry infographic highlights why the booze market continues to profit even during recessionary periods. Considering 67% of Americans consume alcohol, there is a clear demand for boozy beverages. Prohibition may have once existed, but the sale of liquor and booze has never fully disappeared. When hard economic times loom, many turn towards a stiff drink to ease their stressful pains. Despite the fact there are hundreds of various brands, wineries and brewers of intoxicatingly good drinks, sales and demand continue to rise upwards. Connoisseurs of [fine wines](https://www.trendhunter.com/trends/stella-rosa-wines1) and [good ales](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) give even the smallest brewers a competitive edge in this highly saturated market. While women may prefer wine and men prefer beer, the Alcohol Industry infographic showcases the stats and figures behind this long-standing trade. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Increased Alcohol Consumption:** The trend towards increased alcohol consumption shows a disruptive innovation opportunity in developing healthier alcoholic drinks. - **Rising Demand for Craft Beer and Wine:** The trend towards rising demand for craft beer and wine shows a disruptive innovation opportunity in developing unique and rare alcoholic beverages. - **Alcohol Sales During Recessionary Periods:** The trend towards increased alcohol sales during recessionary periods shows a disruptive innovation opportunity in developing cost-effective alcoholic beverages that can cater to budget-conscious customers. ### Who This Affects Most - **Alcoholic Beverage Industry:** The alcoholic beverage industry can capitalize on the trend towards increased alcohol consumption, rising demand for craft beer and wine, and increased sales during recessionary periods by developing innovative products. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the trend towards increased alcohol consumption by developing healthier alcoholic drink alternatives. - **Hospitality Industry:** The hospitality industry can capitalize on the trend towards increased alcohol sales during recessionary periods by offering cost-effective and innovative alcoholic beverage options to customers. ## Related on Trend Hunter - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Canned Booze-Free Cocktails](https://www.trendhunter.com/trends/canned-boozefree-cocktails.md) - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [Modern Zero-Proof Spirit Marketplaces](https://www.trendhunter.com/trends/zeroproof-retailer.md) - [Bubbly Non-Alcoholic Beverages](https://www.trendhunter.com/trends/prosecgo.md) - [Alcohol-Inspired Food Flavorings](https://www.trendhunter.com/trends/alcoholinspired-flavors.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Refreshed Boozeless Beverage Ranges](https://www.trendhunter.com/trends/aelo.md) - [Educational Sober Alcohol Markets](https://www.trendhunter.com/trends/sobr-market.md)