# Swirl-Encouraging Whiskey Glasses The Brookstone Rockroller Alcohol Glass Swirls and Chills Drinks By Michael Hemsworth | Published 2016-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-glass References: [holycool.net](http://www.holycool.net/rockroller-glass-chilling-balls/) & [brookstone](http://www.brookstone.com/rockroller-glass-with-chilling-balls/315269p.html) It's common practice to swirl whiskey, scotch and other premium spirits, so the Brookstone Rockroller alcohol glass encourages this to be a ritualistic part of the drinking experience. The glass comes with two [stainless steel chilling balls](https://www.trendhunter.com/trends/cocktail-ice-sets) that are meant to be placed in the freezer for an extended period. When they're nice and cold, the balls are incorporated into the lower portion of the glass and becomes ready for a [snifter of alcohol](https://www.trendhunter.com/trends/whiskey-decanters) to be added. When the alcohol has been added to the Brookstone Rockroller alcohol glass, the drinker can swirl it to release the aroma, while the stainless steel balls within will help to cool the liquid without watering it down. This makes the experience last longer and make a single drink seem much more enjoyable. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Smart Whiskey Glasses:** Smart whiskey glasses that enhance the drinking experience with technology could be developed. - **Eco-friendly Alcohol Glassware:** Environmentally-friendly glassware that reduces waste when drinking alcohol could be designed and produced. - **Customizable Alcohol Glassware:** Personalized alcohol glassware that can be customized to fit customers' preferences could be created. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore and invest in integrating technology in their products to enhance customer experience. - **Manufacturing:** Manufacturing companies can focus on creating more eco-friendly and sustainable alcohol glassware to reduce waste and promote environmentalism. - **Retail:** Retailers can offer customizable alcohol glassware to customers, making it a more personalized and unique purchase experience. ## Related on Trend Hunter - [Five-Sided Unique Whiskey Glasses](https://www.trendhunter.com/trends/unique-whiskey-glass.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Reusable Drink-Stirring Straws](https://www.trendhunter.com/trends/whiskee-straw.md) - [Whiskey-Inspired Cocktail Glasses](https://www.trendhunter.com/trends/awaz-glasses.md) - [Collectible Glassware Charms](https://www.trendhunter.com/trends/glassware-charms.md) - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Elevating Cocktail Sets](https://www.trendhunter.com/trends/spirits-with-smoke.md) - [Twist-and-Mix Cocktails](https://www.trendhunter.com/trends/twist-mix-cocktails.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md)