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# Alcohol-Free Italian Wines
Buonafide 0.0 is a Line of Totally Alcohol-Free Wine Products

By Laura McQuarrie | Published 2019-06-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-wine
References: [prnewswire](https://www.prnewswire.com/news-releases/as-sober-curious-and-alcohol-free-trend-gains-popularity-in-the-us-buonafide-0-0-alcohol-free-italian-wines-makes-its-us-debut-300871604.html) & [buonafidefoods](https://www.buonafidefoods.com/shop-alcohol-free-wines.html)

Appealing to consumers who are looking for healthy and interesting alternatives to alcohol, Buonafide Foods is now introducing a line of [alcohol-free wine products](https://www.trendhunter.com/trends/hand-on-heart) called Buonafide 0.0. The Totally Alcohol-Free Italian Wines are made with traditional wine-making methods, except for the fact that the alcohol in the liquids is removed through a natural reverse osmosis process. As such, the products retain numerous health benefits and offer less sugar than both regular wine, as well as competing [non-alcoholic wine products](https://www.trendhunter.com/trends/nonalcoholic-wine-collection).

The range of Buonafide 0.0 products includes products like Sparkling Rosato, Sparkling Rosso and Sparkling Bianco, as well as regular Rosso, Rosato and Bianco options.

These alcohol-free wines help to meet the demand from the growing number of consumers who cannot or choose not to consume alcohol.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 54% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Alcohol-free Wine:** The trend towards healthier and non-alcoholic beverage options presents opportunities for disruptive innovation in the wine industry.
- **Reverse Osmosis:** The development of natural methods for removing alcohol from wine offers disruptive innovation opportunities in the alcohol industry.
- **Sugar Reduction:** The trend of reducing sugar content in beverages presents opportunities for disruptive innovation in the non-alcoholic wine industry.

### Where This Applies

- **Wine:** The wine industry can innovate by offering alcohol-free versions of traditional wine using natural methods like reverse osmosis.
- **Non-alcoholic Beverages:** The market for non-alcoholic wine and other alcohol-free beverages presents opportunities for disruptive innovation in the beverage industry.
- **Health & Wellness:** The trend toward healthier beverage options provides opportunities for disruptive innovation in the health and wellness industry, particularly in non-alcoholic wine.

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- [Functional Alcohol-Free Wines](https://www.trendhunter.com/trends/fitvine-free.md)
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- [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md)
