# Alcohol-Free Sports Venues Magic City Hoagies Turns a Minot Restaurant Into She Plays Here By Adam Harrie | Written with AI assistance | Published 2026-10-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-sports-venues References: [fastcasual](https://www.fastcasual.com/articles/why-magic-city-hoagies-launched-booze-free-sports-venue)  Magic City Hoagies & Sweets is transforming its downtown Minot restaurant into 'She Plays Here,' a family venue billed as the nation's first alcohol-free spot devoted solely to women's sports. Unlike many game-day bars that exclude minors at night, it offers girls a place to watch women athletes on screen. A two-year partnership with basketball standout LeeLee Bell, a University of Oklahoma signee, anchors the project with ambassador visits and winter watch events. Every in-store screen is set to women's sports, and Magic City plans to launch a zero-proof drink line next year for the all-ages room. An alcohol-free venue devoted to women's sports broadens game-day traffic for a fast-casual restaurant without relying on alcohol sales. One downtown Minot location also turns local sports viewing into a family occasion in the city, rather than a 21-and-over outing. Image Credit: Gabriel Mejia / Vivvid Imagery ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 37% | Activity: 34% | Freshness: 98% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Alcohol-free Fan Venues:** Family-friendly sports spaces are redefining game-day revenue models by replacing bar-centric viewing with inclusive environments for minors, parents, and community groups. - **Women-sports Watch Hubs:** Dedicated viewing destinations for women’s athletics create new sponsorship, programming, and fandom opportunities outside traditional male-dominated sports bar formats. - **Zero-proof Game-day Drinks:** Nonalcoholic beverage lines tied to live sports occasions expand concessions potential while aligning with wellness, inclusivity, and all-ages entertainment preferences. ### Who This Affects Most - **Fast-casual Restaurants:** Restaurant operators can diversify foot traffic by pairing food service with purpose-driven sports programming that turns dining rooms into recurring community destinations. - **Sports Entertainment:** The growth of niche fan venues signals untapped demand for localized, screen-based experiences centered on underserved leagues, athletes, and audiences. - **Nonalcoholic Beverages:** Zero-proof drink brands gain relevance as alcohol-free social spaces become more sophisticated and seek premium alternatives to traditional bar offerings. ## Related on Trend Hunter - [Modern Zero-Proof Spirit Marketplaces](https://www.trendhunter.com/trends/zeroproof-retailer.md) - [Premium Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/even.md) - [Women-Targeting Low-Alcohol Beers](https://www.trendhunter.com/trends/lowalcohol-beer.md) - [Non-Alcoholic Sports Event Partnerships](https://www.trendhunter.com/trends/pride-house.md) - [Discreet Drink Experiences](https://www.trendhunter.com/trends/Discreet-drink-experiences.md) - [Non-Alcoholic Brewer Stadium Partnerships](https://www.trendhunter.com/trends/metlife-stadiums.md) - [Alcohol-Free Members Clubs](https://www.trendhunter.com/trends/maze-nyc.md) - [Sporty Celebratory Non-Alcoholic Drinks](https://www.trendhunter.com/trends/sportsballer.md) - [Community-Driven Sports Venues](https://www.trendhunter.com/trends/the-stoop-pigeon.md)