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# Alcohol-Removed Rosé Wines
Fre's Alcohol-Free Rosé Boasts Half the Calories of a Regular Bottle

By Laura McQuarrie | Published 2019-07-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-rose
References: [delish](https://www.delish.com/food/a28523652/alcohol-free-rose-alcohol-removed-wine-fre/) & [frewines](https://www.frewines.com/our-wines/rose/)

As popular as rosé is as a summer wine, many drinkers are mindfully pursuing low- or no-alcohol drinking experiences and fortunately, products like [Fre's](https://www.trendhunter.com/trends/alcoholremoved-wine) alcohol-free rosé allows for all the indulgence without the hangover. The alcohol-removed rosé retains all the characteristics of the popular type of wine, including its aroma and crisp and fruity flavor. The product has less than 0.5% ABV and notably, [half the calories of regular wine](https://www.trendhunter.com/trends/svelte-wine) or soda.

An important part of creating Fre's alcohol-removed rosé is what the brand calls its "revolutionary spinning cone column."

When it comes to enjoying the alcohol-free rosé wine, Fre recommends pairing it with grilled fish or a summer salad. The product also has the potential to be enjoyed in refreshing concoctions prepared with other non-alcoholic beverages and fresh citrus accents.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 7% | Activity: 30% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Low-alcohol Beverages:** The rise of low- or no-alcohol drinking experiences presents an opportunity for innovative brands to create refreshing options like alcohol-removed rosé.
- **Health-conscious Drinking:** The demand for low-calorie beverages provides an avenue for disruptive innovation in the alcohol industry, as seen with Fre's alcohol-free rosé having half the calories of regular wine.
- **Alternative Wine Options:** The popularity of rosé can be harnessed by brands to create unique alcohol-removed versions that retain the aroma and flavor while catering to consumers looking for non-alcoholic alternatives.

### Industries Being Reshaped

- **Beverage Industry:** Innovation in the beverage industry can capitalize on the trend towards low-alcohol and healthier drinking options like Fre's alcohol-removed rosé.
- **Wine Industry:** The wine industry can explore disruptive opportunities by developing alternative wine options such as alcohol-removed rosé to cater to a growing market of health-conscious consumers.
- **Hospitality Industry:** The hospitality industry can provide innovative offerings by incorporating low-alcohol beverages, like Fre's alcohol-removed rosé, into their menus to cater to customers seeking alcohol-free alternatives.

## Related on Trend Hunter

- [Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcoholremoved-wine.md)
- [Alcohol-Removed Sauvignon Blancs](https://www.trendhunter.com/trends/alcoholremoved-wines.md)
- [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/eisberg-grenache-ros.md)
- [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md)
- [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md)
- [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/free-af-sparkling-rose.md)
- [Award-Wining Non-Alcoholic Wines](https://www.trendhunter.com/trends/0-wines.md)
- [Non-Alcoholic Rosé Wines](https://www.trendhunter.com/trends/bodvr-no-0.md)
- [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md)