# Water-Based Perfumes The Ellis Brooklyn MYTH Hydraparfum is an Alcohol-Free Perfume By Laura McQuarrie | Published 2018-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-perfume References: [mindbodygreen](https://www.mindbodygreen.com/articles/best-clean-beauty-products-at-sephora-2019) & [ellisbrooklyn](https://www.ellisbrooklyn.com/products/myth-hydraparfum) Perfume products containing a low percentage of fragrance and a high concentration of alcohol can be irritating to those with sensitivities, which often means that they are better off using [alcohol-free perfumes](https://www.trendhunter.com/trends/alcoholfree-body-mist). The [Ellis Brooklyn](https://www.trendhunter.com/trends/dear-sky) MYTH Hydraparfum stands apart as a [water-based perfume that hydrates the skin](https://www.trendhunter.com/trends/skincare-infused-fragrance) and imparts a floral, woody scent. While the MYTH Hydraparfum has top notes of bergamot, cassis and ambrette seeds, it also boasts grounding patchouli, liquid musks and white cedarwood. The MYTH Hydraparfum is a reimagining of the brand's best-selling Myth scent with "100% pure fragrance oil droplets suspended in a moisturizing hyaluronic acid water-based gel." Each MYTH Hydraparfum bottle is made in the USA, filled by hand and contains an award-winning clean beauty formula that's cruelty-free, vegan-friendly and free from phthalates and parabens. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Water-based Perfumes:** The trend of water-based perfumes provides an opportunity for brands to create fragrances that are non-irritating and hydrating for those with sensitivities. - **Alcohol-free Fragrances:** The rise of alcohol-free fragrances opens up possibilities for perfumes that are gentle on the skin and suitable for individuals with sensitivities. - **Clean Beauty:** The clean beauty trend encourages the development of perfumes that are cruelty-free, vegan-friendly, and free from harmful additives like phthalates and parabens. ### Industries Being Reshaped - **Perfume:** In the perfume industry, there is an opportunity to innovate by creating water-based and alcohol-free fragrances that cater to sensitive individuals. - **Skincare:** The skincare industry can explore the development of water-based perfumes that not only provide fragrance but also hydrate and nourish the skin. - **Natural Cosmetics:** Within the natural cosmetics industry, there is a space for clean beauty perfumes that prioritize using natural and sustainable ingredients. ## Related on Trend Hunter - [Hydrating Water-Based Fragrances](https://www.trendhunter.com/trends/clean-reserve-h2eau.md) - [Mediterranean-Inspired Alcohol-Free Perfumes](https://www.trendhunter.com/trends/libre-fragrance.md) - [Solar Dry Oil Perfumes](https://www.trendhunter.com/trends/moodeaux-brand-new.md) - [Fragrant Body Milks](https://www.trendhunter.com/trends/mylk-de-parfum.md) - [Skin-Caring Fragrance Balms](https://www.trendhunter.com/trends/the-anywhere-fragrance-by-noyz.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md) - [Upcycled Fruity Floral Fragrances](https://www.trendhunter.com/trends/dear-sky.md) - [Microbiome-Friendly Body Mists](https://www.trendhunter.com/trends/alcoholfree-body-mist.md) - [Sensitive-Safe Summer Fragrances](https://www.trendhunter.com/trends/citrus-reverie.md)