# Hoppy Alcohol-Free Lagers Brooklyn Brewery Special Effects Contains Just 0.4% ABV By Laura McQuarrie | Published 2019-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-lager References: [barmagazine](https://barmagazine.co.uk/brooklyn-brewery-adds-alcohol-free-variant-to-uk-range/) & [brooklynbrewery](http://brooklynbrewery.com/brooklyn-beers/perennial-brews/special-effects) This spring, [Brooklyn Brewery](https://www.trendhunter.com/trends/special-effects-variety-pack) is adding to its collection of craft beer products with an all-new [alcohol-free lager](https://www.trendhunter.com/trends/alcoholfree-lemon-lager) called Special Effects. In order to keep up with the demand for [low- and no-alcohol options](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers), Brooklyn Brewery developed a special fermentation method that limits fermentation yet still allows for traditional beer flavors to come through—as such, the 355-milliliter bottles boast just 0.4% ABV. Brooklyn Brewery Special Effects is said to be hoppy and golden with a "bready sweetness,” a piney aroma and a bitter finish. Beyond flavor, the lager offers plenty for consumers to discover. True to its name, the alcohol-free beer is packaged in a bottle that's decorated with a bold pattern and fluorescent inks that capture its unique essence. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Lager:** Developing innovative methods to create alcohol-free lagers opens up opportunities to tap into the growing market of consumers seeking healthier beverage options. - **Low- and No-alcohol Options:** Meeting the demand for low- and no-alcohol options presents an opportunity for breweries to attract health-conscious consumers and expand their customer base. - **Creative Packaging Design:** Embracing unique and eye-catching packaging designs can help differentiate alcohol-free lagers in a crowded market and create a lasting impression on consumers. ### Where This Applies - **Craft Beer:** The craft beer industry can explore and innovate with alcohol-free lagers to accommodate changing consumer preferences and expand their product offerings. - **Beverage:** The beverage industry can leverage the trend of alcohol-free lagers to cater to health-conscious consumers and create new revenue streams. - **Packaging:** The packaging industry can collaborate with breweries to develop visually striking and impactful designs for alcohol-free lagers, enhancing brand identity and consumer appeal. ## Related on Trend Hunter - [Non-Alcoholic Brew Boxes](https://www.trendhunter.com/trends/special-effects-variety-pack.md) - [Hoppy Alcohol-Free Ales](https://www.trendhunter.com/trends/af-pale-ale.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md)