# Alcohol-Free Highball Cocktails Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail By Laura McQuarrie | Published 2024-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-highball References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/01/everleaf-partners-with-tayer-elementary/) & [everleafdrinks](https://www.everleafdrinks.com/products/everleaf-x-taylor-elementary-highball-250ml-can-x-6)  London bar Tayēr + Elementary teamed up with non-alcoholic aperitif brand [Everleaf](https://www.trendhunter.com/trends/everleaf-try-january-campaign) to create a ready-to-drink alcohol-free highball cocktail in a can. Created with Dry January in mind, the Blood Orange + Timur Pepper Highball makes the most of Everleaf’s Forest expression and it's an easy-drinking non-alcoholic alternative that boasts complex, bittersweet notes. Concentrated lemon and orange juice mingle with natural botanical distillates, extracts and flavors, providing a refreshingly different drinking experience for all, whether they're intentionally participating in a [month of not drinking](https://www.trendhunter.com/trends/the-spicy-agaverita) or open to exploring the many innovative non-alcoholic options on the market. The juicy, spicy alcohol-free cocktail is the first [non-alcoholic ready-to-drink cocktail](https://www.trendhunter.com/trends/alcohol-free-functional-cocktail) from the Tayēr + Elementary team, and it's an exclusive, limited-edition treat that's ready to be ordered at the bar or enjoyed at home. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 20% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Highball Cocktails:** The rise of alcohol-free highball cocktails provides an innovative non-alcoholic option for those looking for complex, bittersweet notes in their beverages. - **Ready-to-drink Non-alcoholic Cocktails:** The collaboration between Tayēr + Elementary and Everleaf showcases the growing demand for convenient, pre-mixed alcohol-free cocktails in a can. - **Innovative Non-alcoholic Alternatives:** The creation of the Blood Orange + Timur Pepper Highball demonstrates the continuous development of unique flavors in the non-alcoholic beverage industry. ### Where This Applies - **Beverage:** The beverage industry is embracing the trend of alcohol-free highball cocktails, providing new opportunities for innovation in flavor profiles and packaging. - **Hospitality:** The collaboration between Tayēr + Elementary and Everleaf presents an opportunity for the hospitality industry to offer exclusive, limited-edition non-alcoholic cocktails as a unique experience for customers. - **Foodservice:** The introduction of a ready-to-drink non-alcoholic highball cocktail expands the options available in the foodservice industry, catering to the growing demand for alcohol-free choices. ## Related on Trend Hunter - [Flexible Festive Cocktails](https://www.trendhunter.com/trends/everleaf-x-the-alchemist.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Holiday Mocktail Kits](https://www.trendhunter.com/trends/blood-orange-winter-fizz.md) - [Whimsical Booze-Free Beverages](https://www.trendhunter.com/trends/everything-but-the-booze.md) - [Non-Alcoholic Beer Cocktails](https://www.trendhunter.com/trends/talon-tinnie.md)