# Alcohol-Free Functional Cocktails Jas' Mojito Fresco Shares a Boost of Yerba Mate for Energy By Laura McQuarrie | Published 2025-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-functional-cocktail References: [bevnet](https://www.bevnet.com/news/2025/reviews-fruga-live-soda-jas-mojito-barbarian-water) & [drinkjas](https://drinkjas.com/products/jas-mojito-fresco)  Following the success of its Paloma Libre, alcohol-free functional cocktail brand Jas launched an all-new Mojito [Fresco](https://www.trendhunter.com/trends/florentine-fresco-sandwich) in a can. Jas Mojito Fresco is a crisp, tropical, and refreshing alternative to alcohol that takes cues from the classic Caribbean mojito and shares the taste of real, zesty lime juice and cool mint. Even though [Dry](https://www.trendhunter.com/trends/the-spicy-agaverita) January has wrapped up, adults are still on the hunt for refreshing, vibrant, full-flavor [alcohol-free alternatives](https://www.trendhunter.com/trends/dappy) to enhance social experiences. With alcohol out of the picture, consumers seek value-added ingredients with functional benefits to positively alter their state of mind and body. In the case of this drink, natural adaptogens like ashwagandha are present, plus yerba mate for a subtle yet energizing boost. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 60% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-free Beverages Revolution:** Demand is rising for non-alcoholic drinks that mimic traditional cocktails, offering businesses a chance to capture health-conscious consumers seeking unique social experiences. - **Functional Ingredients in Beverages:** The integration of natural adaptogens like ashwagandha and energizing components such as yerba mate in drinks presents an opportunity to cater to wellness-focused clientele looking for mental and physical benefits. - **Post-dry January Momentum:** Even outside specific campaigns like Dry January, there is a sustained interest in exploring alcohol alternatives, marking a shift in consumers' long-term drinking habits and preferences. ### Sectors Adopting This - **Non-alcoholic Beverage Industry:** As alcohol-free options gain traction, this industry evolves rapidly to cater to a growing audience preferring alternative and innovative drinking experiences. - **Wellness and Functional Food Sector:** With consumers increasingly focused on health, integrating functional ingredients in food and drinks emerges as a burgeoning segment delivering added value through nutritional benefits. - **Social Experience Innovation:** Companies can redefine social interactions by offering products that enhance gatherings without alcohol, tapping into a market that values mindful consumption. ## Related on Trend Hunter - [Alcohol-Free Canned Mojitos](https://www.trendhunter.com/trends/ish-mojito.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Adaptogen-Infused Alcohol-Free Cocktails](https://www.trendhunter.com/trends/alcoholfree-cocktail.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Functional Alcohol-Free Margaritas](https://www.trendhunter.com/trends/haute-margarita.md) - [Non-Carbonated Alcohol-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint-alcoholfree-cocktails.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [RTD Non-Alcoholic Margaritas](https://www.trendhunter.com/trends/nonalcoholic-canned-margaritas.md)